Directive Agency

APRIL 19, 2017

If you know where and how to syndicate your content, you can leverage each piece as a powerful lead gen funnel. In B2B Marketing, it can be difficult to attribute value to certain tactics that don’t directly generate leads. Social Media Based Content Syndication. Content Cards for Twitter.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Directive Agency

JULY 7, 2017

Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Often times new client’s lead gen campaigns are hemorrhaging money and failing to fill their pipeline – which is where we come in. Gated Content.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Terminus

MARCH 4, 2021

It’s More Than Lead Gen. Yes, generating leads is never a bad thing, but it should never be your main or only goal. Spend time where they are: Their inbox, social media, and…everywhere else online. How can you rethink your approach to customers in thoughtful, conscious, and impactful ways?

Advertisements 26

Advertisements Advertising Top of Funnel Webinar Metrics 26

Outgrow

JANUARY 11, 2021

Pro Tip: Read this comprehensive guide on how to use Twitter Lead Gen Cards. Lead conversions don’t have to necessarily happen through lead forms or list-building tools. 3) Email verification and enrichment, with social media profiles and company data. Pricing: Paid. They happen through live chats too!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

KoMarketing Associates

JUNE 3, 2020

B2B marketers should see this as a huge social media advertising opportunity. For example, Conversation Ads can run along with an email blast campaign, using the same email list and messaging. Utilize Lead Gen Forms. I discussed in a previous post about the power of Lead Gen forms within LinkedIn.

Paid Search Agency 159

Paid Search Agency Linkedin B2B Marketing Conversion 159

Hubspot

NOVEMBER 17, 2017

A well-written, enthusiastic cover letter separates you from all the people simply blasting their resume out. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. Because online job portals make it so easy to apply, postings can get hundreds of responses. Thank you, [Your name].

Template 75

Template SMB Paid Search Agency Work Management 75

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Sales Engine

JANUARY 25, 2016

I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. Lead-gen math looks at how many times you must interrupt your prospects in the hope of making a connection with those few who are actually in the market. Media math is different.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Rev

OCTOBER 14, 2018

All of these changes – like Gmail putting in new tabs to divide primary mail from social media and promotions or AOL and Yahoo merging to create OAuth (a secure identification authorizer) – not only change how we think about email. B2B is a blast – I love it. Have fun, my God. It’s stuff like that.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Hubspot

JANUARY 27, 2014

While the days of sending a newsletter email blast to your entire marketing database are over (or should be), email marketing isn''t dead. In fact, if you do email marketing right, you can generate tons of new leads. But I''m only emailing my existing leads," you might say with trepidation. Where to Put These Buttons.

Email Marketing 28

Email Marketing Marketing Qualified Leads Leads Lead 28

markempa

JUNE 26, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

FunnelEnvy

APRIL 1, 2024

Demand creation results from building awareness and interest in a category to generate leads, while lead gen converts that interest into specific action towards your business. Content Marketing Excellence: High-quality content remains a cornerstone of successful B2B demand gen.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Hubspot

DECEMBER 16, 2011

HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate (CTR), compared to the measly 3% CTR that untargeted email blasts yield. So how do you create a lead nurturing campaign that makes use of all of those critical lead nurturing best practices we just mentioned?

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Convince & Convert

AUGUST 5, 2016

We kind of team up, and we’re brought in to different clients to take a look at what they’re doing online, their digital marketing presence, focusing on social media mostly. From a brand standpoint, there’s really no more excuse anymore to kind of blast this large message to everybody that may not be relevant.

Facebook 103

Facebook Paid Search Agency Ads Advertising Funnels 103

ClearVoice

JUNE 29, 2022

How do I use gated content to generate quality leads? Consider this your guide to gated content lead-gen! Send an email blast. Share the link to your landing page on your social media accounts. Create social media reels, stories, and live streams based on your offer. Consider using Google ads.

Lead Ranking 94

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 94

Albacross

JUNE 20, 2018

Lead gen software (when used properly) will always have a positive impact on your bottom line. Now that this is clear, let’s walk you through the process of how these software work… How Does B2B Lead Generation Software Work? Then there are those which stalk your competitors’ social media accounts.

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Lead Generation 110

Brandpoint

MARCH 13, 2020

Learn more about the MAT Release] Don’t be caught without a plan to replace lead gen due to canceled trade shows Is your upcoming trade show canceled? Were you banking on that trade show to bring in a large number of new leads? Live streaming on social media is another option. Most likely, yes.

Planning 153

Planning Trade Show Paid Search Agency Ideal Customer Profiles 153

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

nDash

SEPTEMBER 17, 2020

You get dozens of pieces of content from one major effort—and all of it is designed to promote the gated lead-gen piece. Now you’ve repurposed a handful of blog posts into an eBook to use for lead gen. Then, you end up just blasting out links to a wider variety of content under the same promotion strategy as always.

Top of Funnel 52

Top of Funnel B2B Advertising Mediums Content 52

nDash

AUGUST 20, 2020

Social Media. creating a blog post with an excerpt or use snippet as social media posts.). This isn’t just a long blog post packaged into a PDF and placed behind a lead gen form. Social Media Posts. There are different types of content you can post on social media. White papers.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Hubspot

JULY 13, 2012

Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. 2) How do you make a somewhat boring product or industry more interesting on social media? Good question.

Inbound Marketing 28

Inbound Marketing Click Rate Lead Gen Opt-out 28

Adobe Experience Cloud Blog

DECEMBER 14, 2017

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

WebMarketCentral

OCTOBER 8, 2008

White Paper Syndication and Guaranteed Lead Generation Programs Guaranteed lead gen programs generally promise X leads for Y dollars, and are offered by individual publications as well as aggregators such as ITtoolbox , TechTarget , FindWhitePapers.com and NetLine.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

DECEMBER 16, 2014

Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. Email became a key lead gen source for us. Lesson Learned #3: Inbound email marketing can also generate new leads. November 2008 was a blowout lead gen month.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Hubspot

APRIL 21, 2014

These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. Your blog traffic has skyrocketed, but lead generation remained flat. I could keep going, but you get the picture.

Efficiency 28

Efficiency Paid Search Agency Planning Effectiveness 28