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Email Sender Name Best Practices for Marketing

Act-On

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). Here’s how to make sure you’re following the best practices for email sender names and addresses. Including the brand name is always a best practice.

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Email Deliverability Best Practices

SmartBug Media

Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability. Although there's no instant fix for deliverability issues, knowing your weak points and taking every possible measure to minimize failures is essential to maximizing profits. Maintain a clean customer list.

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The Breakroom: Email Deliverability Explained

ClickDimensions

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability?

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) Hi Sally”) is a band-aid at best, and may even increase spam complaints by branding your message immediately as a marketing email.

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What Is Domain Warming, and How Does It Affect Email Deliverability?

SmartBug Media

You have to build credibility and a good reputation for the IP address and your domain that are used to send the emails out. There’s a reason for that: They haven’t taken the time to gain a good domain reputation. They haven’t “warmed up” their domains. So, what is domain warming? What is domain warming?

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Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Is this something you’d recommend? ”.

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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.