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Send in the Clouds: Martech Moves to Cloud Platforms

Customer Experience Matrix

Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. Cloud database vendors including Google and Snowflake are expanding into marketing applications.

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What Is Vendor Sprawl?

Salesforce Marketing Cloud

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. It leads to lost revenue, lost time, extra work for IT workers, and more. Want to know more?

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Data silos can lead to inaccuracies in insights and decisions. Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. This fragmentation of data poses a hidden barrier to effective B2B decision-making.

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. Think of it this way: when your team knows the game, they’re less likely to be deceived and make simple errors that could lead to breaches. Protect your brand reputation and customer trust in the market.

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The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Enterprise Companies Often Struggle with Effective Content Marketing. The result?

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Replacement Survey: The top 5 solutions replaced

Martech

Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. It’s important to recognize the difference between SEO tools and the other top tools like marketing automation and CRM. Get the daily newsletter digital marketers rely on.

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B2B Marketing Tools for Working Remotely

SendX

Managing work remotely has its hurdles, but remote work is not without its perks. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication.