Barriers Cross-Selling Enterprise Management Leads 
Mereo
MAY 11, 2023
Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success.
Hubspot
APRIL 5, 2019
Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. The Best 8 Autoresponder Software.
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chiefmartech
DECEMBER 27, 2016
This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. But the truth is that AI is already having a significant impact on marketing.
Content Standard
MARCH 21, 2022
It’s no wonder personalization is one of the hottest topics in digital marketing. Citrix offers an example of marketing personalization to inspire B2B personalization initiatives. General marketing personalization goals include driving revenue, increasing conversion rates, and improving customer loyalty.
PureB2B
MAY 30, 2022
But, your own business database is made up of domestic leads? You are not alone, for most American-based B2B companies, data lists are exclusively made up of domestic leads. When all the leads on your business list are in the United States, how do you take the first steps toward international expansion? or UK database?
Martech
NOVEMBER 15, 2021
When I started as an industry analyst 20 years ago covering the web content and experience management (WCM) market, I marveled at the plethora and diversity of vendor start-ups. The market will consolidate, so you need to pick winners.” Enterprise WCM buyers can chose across a complexity spectrum.
ATAK Interactive
JULY 27, 2017
Mindful and well-meaning donors can still become forgetful as time goes on, necessitating ongoing marketing work and the importance of integrating donor database, payment, and media systems into a website from the ground up. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.
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