Overcoming the 5 Barriers to B2B Social Media Marketing Success
Adobe Experience Cloud Blog
FEBRUARY 7, 2011
by Maria Pergolino Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Although many think this, it’s simply not the case, as most run into barriers along the way. Creating and distributing quality information is only half the battle.
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