Salesforce Marketing Cloud
FEBRUARY 14, 2023
IT teams continue to face technology and process challenges as they work to streamline their digital transformations. Many of these systems are poorly connected,” Vala Afshar, Salesforce’s chief digital evangelist, recently wrote , referencing the MuleSoft report. This is known as vendor sprawl.
Tony Zambito
NOVEMBER 2, 2016
The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Well before the impact of the next tidal wave of change hits with full force.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Marketing Directions
SEPTEMBER 29, 2019
Over the past few years, digital transformation - which can be defined as the use of digital technologies to create new, or reengineer existing, processes, culture, and customer experience - has become an important strategic objective objective for many companies. So why is change so hard?
ClickZ
APRIL 14, 2020
Features such as rule-based product recommendations, product alerts, product bundles, and tier pricing enable retailers to keep relevant products front and center, increase the average order value, and motivate shoppers to buy more. These include rule-based product recommendations, product alerts, product bundling, and tier pricing.
Vidyard
APRIL 23, 2015
Leaders need to catch up to communication technology and extend their power and influence through digital channels. But, if leaders can overcome these barriers (and Charlene gives explicit tips for this in her book), they are sure to realise stronger relationships and a more engaged and cohesive employee base.
chiefmartech
MAY 12, 2020
The rules of basic economics apply: by making software development faster, easier, and cheaper, you get get more software developed. Due to effectively zero barriers to entry for new apps, the total number of specialist apps in the world collectively does not shrink. Witness the Martech 5000.
Valasys
NOVEMBER 21, 2022
As they implement their digital transformation strategy and integrate cloud-based tools and services into their infrastructure, organizations need cloud security. . In recent years, the phrases “digital transformation” and “cloud migration” have become commonplace in business contexts.
Expert insights. Personalized for you.
98 
Let's personalize your content