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How Business Leaders Can Move Forward With Certainty Despite an Unknown Future

Salesforce Marketing Cloud

The pandemic still has the capacity to surprise, even as positive developments with vaccines and treatments emerge. These uncertainties could play out in many ways, which is why our team at Salesforce Futures partnered with Accenture Research to study scenarios for the coming five years , and their implications for business.

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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

Companies that choose to appropriately embrace this technology are likely to improve and optimize countless processes within their organization. Customer support: Customer service teams can utilize AI-powered chatbots for efficient and personalized customer support.

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Unlock the power of generative AI for your small business

SmartBrief - Marketing

Yet, most employees (92%) at AI-savvy small businesses say it’s having a positive impact such as saving time (61%), helping employees work faster (56%), and reducing tedious work (43%). Enhanced creativity and innovatio n – leveraging AI to power growth and inspire teams. SMBs can also leverage AI to improve customer support.

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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. ChatGPT, the appointed CEO, created the name, logo, business plan, and marketing strategy for the company. And we invite you to do the same.

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What is product-led growth?

Rev

Successful companies grow fast by moving users swiftly through their pipeline. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Is it right for my company? These companies have a product that solves their users’ problems. Who’s doing it right?

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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

Are you hoping to position yourself as a trusted industry authority? Take note of any areas in which it may help free up your team to work on high-level tasks. AI can produce content en masse, while you can inject it with factual support and lived experiences. Low barrier to entry with many customization options.

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How to Build the Business Case for Purpose: A Strategic Guide

Televerde

When a company aspires to benefit local and global society, it can generate sales growth and boost innovation. Identify your company type, understand the benefits of purpose, recognize areas of your business to shape, and define your purpose. They want to see a company’s carbon footprint and the impact they are having on the planet.