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Measure Your Way to Lead Nurturing Success

The Point

Recently, we were engaged by a large IT services company to address what they felt was the low rate at which raw leads were converting to qualified leads, opportunities and deals. implementing a lead nurturing campaign at the very front end of the qualification process, to complement telemarketing follow-up by inside sales.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. Lead management process. Retargeting Costs.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. Lead management process. Retargeting Costs.

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. • For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. Re-posted with permission.

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The PathFactory And Sigstr Integration: Better Together

PathFactory

We point every Sigstr email signature banner to a PathFactory Content Track so we know how the quality of those clicks stack up against other channels. This means clearer account-level reporting, better lead management, and gives the sales team a direct line of sight into what each person did when they clicked on a Sigstr banner.

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5 Superhero Traits of an SDR  

Televerde

Dr. Banner aka The Hulk: Like Dr. Bruce Banner, SDRs have two personalities: one side is calm and strategic and the other is triggered into attack mode once they’re on the phone! They use their x-ray vision to assess the entire situation, allowing for the best outcome. SDRs are the real “Men (and women!) of Steel.”.

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Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation

Lead Liaison

Through Lead Management Automation™ , you can create personalized content automatically from the prospect owner. Imagine how awesome it would be if someone from your biggest account visits your site and gets a banner with a special video produced just for them. Stop sending them generic marketing material!