Metadata

MAY 8, 2023

This is the first post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. What do Bigfoot, aliens, and stress-free B2B marketers have in common? They don’t exist. I know you have, too.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 108

Social Media Template Work Management Marketing Management 108

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations.

Marketing AI 117

Marketing AI Content Marketing Planning Ethics 117

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand. Define your niche and services.

Paid Search Agency 98

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 98

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 91

Work Management Marketing Management Paid Social Agency Advertising Agencies 91

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Key metrics to look for: Impressions.

Social Media 129

Social Media Media Paid Social Agency Ideal Customer Profiles 129

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. Where have you been?

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs.

Hubspot 77

Hubspot Cost Google Process 77

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Social media posts.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

SmartBug Media

APRIL 30, 2020

Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is the solution provider that your prospects need.

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

Metadata

SEPTEMBER 28, 2022

The life of a B2B marketer is full of decisions. Use image or video ads on Facebook and LinkedIn? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? In fact, they’re still shining—and our state of B2B social media advertising report proves that.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. That’s where a social media marketing agency can be a lifesaver. OK, fair question.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 95

FMG Suite

JUNE 11, 2019

What is Native Advertising for Financial Advisors ? Native advertising is a form of paid media where the ad experience blends in seamlessly with the surrounding non-paid content. Here, we will cover some of the most common types of native ads and how to get started on your own sponsored content.

Advertisements 40

Advertisements Advertising Ad brokers Banners 40

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 97

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. That being said, you don’t always have time to create the various kinds of content you should be creating. Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. It can be more effective than ads.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Sprout Social

FEBRUARY 17, 2022

Social media. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Text messaging.

Template 130

Template Email Marketing Blast Campaigns Planning 130

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. However, marketers still consider blogging a top marketing channel. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Conductor

MAY 2, 2022

Since then, digital marketing has boomed as many organizations realized the urgent need for digital transformation. As a result of the increased prioritization of digital, more companies are relying on organic marketing as a key revenue-driving and brand-building channel. But, scaling your organic investment also brings new challenges.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

Salesforce Marketing Cloud

JANUARY 27, 2022

All of this results in high turnover, which costs your company a lot more than the recruitment ads needed to replace them. People who answer the telephones, respond to emails, and manage the chat queues are generally poorly paid. Why don’t executives see the value of customer service agents? The average U.S.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Hubspot

OCTOBER 6, 2016

Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Read on to learn how your agency can start tapping these new lead sources and building up a more sustainable new business program.

Paid Search Agency 73

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 73

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. Your content needs to be relevant and have context.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

SmartBug Media

MAY 19, 2020

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. In order to drive SaaS marketing growth, your company first needs to understand a handful of metrics that define the economics behind your business. Image taken from HubSpot. ).

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. That being said, you don’t always have time to create the various kinds of content you should be creating. Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. It can be more effective than ads.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

The Point

JANUARY 14, 2014

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on. And that lack of focus can be a big mistake.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. When do you start doing content ideation?

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

SmartBug Media

AUGUST 21, 2023

Similar to the examples listed above, the incentive needs to correspond with your company’s target market, mission, and messaging in order to provide value. Understanding Retention Marketing Retention marketing doesn’t just benefit your business in the present; it's essential for the long-term growth of your brand.

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

PureB2B

SEPTEMBER 4, 2020

You’ve done the job- built up a solid marketable database and an awesome nurture with great content and scoring. If the selling organization, from the top down, isn’t bought into your team is delegating “Marketing Qualified” leads, your programs are setup to fail. The MQL’s are FINALLY flowing.

Lead Ranking 68

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 68

Porch Group Media

AUGUST 31, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Meet Luci Rainey.

First-Mover Advantage 52

First-Mover Advantage Paid Search Agency Planning Budget Programs 52

Leadspace

JANUARY 22, 2018

You haven’t defined your lead funnel or scoring. You want to assign value to every stage in the lead generation funnel through lead scoring. As someone moves through the funnel and becomes a “hotter” lead, their value generally increases. Funnels aren’t the same length for all businesses.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Optinmonster

JUNE 22, 2023

Why not just put up a free page on social media? Social media algorithms and usage rules can change in an instant. Suddenly, you might have to buy ads or pay a membership fee to get in front of your audience. If you just put up a social media page, it may look like your business is just a hobby.

Small Business Marketing 85

Small Business Marketing Marketing Websites CMS Development Business 85

SmartBug Media

MARCH 18, 2019

In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy. Vimeo PRO: $17/month. Vimeo Business: $50/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

PureB2B

SEPTEMBER 4, 2020

You’ve done the job- built up a solid marketable database and an awesome nurture with great content and scoring. If the selling organization, from the top down, isn’t bought into your team is delegating “Marketing Qualified” leads, your programs are setup to fail. The MQLs are FINALLY flowing.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 62

LeadSquared

DECEMBER 2, 2014

A number of interesting questions were asked during the webinar on How to Get the Best Traffic to Lead Conversions from your Website. How to increase traffic of my website and get a higher website page rank? You can drive paid traffic using Adwords and Facebook ads. It would just unnecessarily increase your lead time.

Traffic 52

Traffic Lead Scoring Lead Ranking Webinar Metrics 52