Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. At the same time, they’ll need to find ways to stand out from their competition in the saturated digital space.

Social Media 125

Social Media Social Marketing Campaigns Planning 125

SmartBug Media

OCTOBER 19, 2020

The goal of conversational marketing is simple: help encourage a dialogue with customers quickly, seamlessly, and on a large scale. In fact, companies automating conversational marketing witness a 10 percent increase in revenue after a 6-9 month period. What Is Conversational Marketing?

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Conversion Paid Search Agency 111

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. Times Have Changed for B2B Marketers. This is where ABM can help.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. . What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

PureB2B

FEBRUARY 9, 2022

Marketing automation is a $3.6 billion industry with more than 75% of all companies using some form of automation in their marketing campaigns. While marketing automation tools can streamline many of the mundane, repetitive aspects of a marketer’s job, implementing them is no small feat. Start by aligning your goals.

Marketing Automation Services 56

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 56

PureB2B

FEBRUARY 9, 2022

Marketing automation is a $3.6 billion industry with more than 75% of all companies using some form of automation in their marketing campaigns. While marketing automation tools can streamline many of the mundane, repetitive aspects of a marketer’s job, implementing them is no small feat. Start by aligning your goals.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 48

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Blogs vs. Other Marketing Channels. There's a clear path that any seasoned marketer can follow.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Content Standard

SEPTEMBER 6, 2018

Content marketing can be a uniquely rewarding discipline for this very reason, because content is extremely flexible in how it can serve businesses. But for all of our endless creativity about bringing in new visitors and prospects, marketers can sometimes be very quiet on the topic of retention. It feels good to be useful, right?

Lead Ranking 68

Lead Ranking Lead Generation Top of Funnel Lead Scoring 68

Content Standard

JUNE 13, 2018

The world of marketing has gotten personal. Marketers are now spending much more time imagining how to connect with the individual customer. Over the past decade, we’ve shifted from clippings and mailings to digital strategies and campaigns. Thankfully, no.

Sample 69

Sample Bandwidth Digital Marketing Funnels Marketing Management 69

Content Standard

JUNE 27, 2018

I often wonder if other content marketers also suffer from Thanksgiving Guest Syndrome. With a smile and a glint in your eye, you fly into explaining content marketing’s value, the basics of SEO, how you’re changing the way brands interact with consumers. Digital ad markets are competitive and rapid.

Paid Search Agency 61

Paid Search Agency Positioning Lead Scoring Lead Ranking 61

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? Depending on the marketer, the number of specific “P’s” changes.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

Hubspot

FEBRUARY 2, 2016

Many nonprofits fall victim to a common marketing trap: they pour efforts into acquisition, while ignoring the leaky bucket on the other side—the fact that existing members are churning out almost as fast as they’re entering the funnel. Secondly, digital audiences have moved to a news feed style culture of passive information delivery.

Lead Nurturing 28

Lead Nurturing Digital Marketing Funnels Bandwidth Segmentation 28

LeadSquared

SEPTEMBER 19, 2018

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Besides the cost, one must also consider the bandwidth. I am working with a bulk messaging, cloud telephony and digital marketing company. Is it lead generation ?

Lead Generation 52

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 52

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? Depending on the marketer, the number of specific “P’s” changes.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

LeadSquared

MAY 2, 2017

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Besides the cost, one must also consider the bandwidth. I am working with a bulk messaging, cloud telephony and digital marketing company. Is it lead generation?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Ranking 52

LeadSquared

MAY 2, 2017

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Besides the cost, one must also consider the bandwidth. I am working with a bulk messaging, cloud telephony and digital marketing company. Is it lead generation ?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Ranking 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. So, that’s exactly what we did. The outcome? Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Heinz Marketing

AUGUST 17, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 135

Top of Funnel Work Management Lead Ranking Trade Show 135

Strategic-IC

JUNE 20, 2022

I think it goes back to the crux of ABM being more of a business strategy rather than just a marketing campaign, and really thinking about inviting all of the key stakeholders from Marketing and Sales, to commercial products to have a say in the account selection process. Otherwise, one source of data for intent is just interest.’

Top of Funnel 62

Top of Funnel Account Based Marketing ABM Sales Management 62

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It is different from content marketing, which is the execution of your strategy. Content strategy vs. content marketing. Let’s get started! Quick Takeaways. Image Source.

Top of Funnel 290

Top of Funnel Examples Marketing & Strategy Paid Search Agency 290

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Choosing the right virtual event marketing technology: platform or stack?

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Conductor

JULY 6, 2022

What does this mean to you as a B2B marketer? You’re competing for attention in an information-overload world, and you have to consider that in your enterprise strategy formulation and digital marketing planning. Enterprise SEO is key to expanding your brand’s digital presence. Not familiar with a zettabyte?

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

Sprout Social

OCTOBER 30, 2020

It’s an integral part of a business’s brand and marketing efforts. As you build your social media team, it should be done with as much care and commitment as you would dedicate to any other marketing role. That’s not to say you can’t add an entry-level marketing position to your social media marketing team. Let’s dive in.

Social Media 97

Social Media Top of Funnel Paid Social Agency Enterprise Management 97

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Heinz Marketing

FEBRUARY 25, 2019

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring, every week, some of the best and brightest minds in B2B sales and marketing, and today is absolutely no different.

Sales Management 84

Sales Management Top of Funnel Cold Calling Conference 84

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

nDash

FEBRUARY 28, 2020

No two inbound marketing agencies are created equal. So much has changed since HubSpot defined inbound marketing in 2006, though. Every brand is competing for digital attention and writing keyword-optimized blog posts isn’t longer enough. And the core of that mission has always been the inbound methodology.

Work Management 59

Work Management Hubspot Marketing Management Service 59

chiefmartech

SEPTEMBER 29, 2019

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” I’ve spent much of my career thinking about two broad topics: marketing and platforms. Embedded — a centralized martech/marketing operations role/team. ” (Watch a reenacted video of the keynote here.).

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92