Webbiquity
APRIL 23, 2024
In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. What’s the Scoop on ROI for Email Marketing? Guest post by Eduard Klein.
Top Rank Marketing
JANUARY 22, 2024
Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Let’s dig into how you can track and demonstrate the true value of your B2B influencer marketing. If so, you’re in good company.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
MARCH 2, 2022
As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.
Top Rank Marketing
OCTOBER 19, 2023
For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Today’s information experience for buyers of B2B products and services is proliferated with content.
Advertiser: ZoomInfo
However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.
Martech
MAY 14, 2024
Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.
Only B2B
MARCH 13, 2024
Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. This guide will equip you with the tools to: Calculate your content syndication ROI.
Advertiser: ZoomInfo
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.
Advertiser: ZoomInfo
However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC
The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. Each attendee will receive access to Donald's Bonus Content: Two Bonus Strategies Any Seller Can Use To Increase ROI From Their Current Sales Process Immediately. How can any company truly thrive?
Advertisement
Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more. Download Printfection’s latest swag ebook, packed with strategic ideas and customer case studies.
Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK
While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
As a result, they are not seeing the ROI that they anticipated. Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. While more businesses are using ABM platforms, many lack the resources to make the most of this technology.
Speaker: Howard J. Sewell, President of Spear Marketing Group
In this exclusive webinar, you’ll hear B2B expert Howard J. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.
Advertisement
Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy B2B marketers and business leaders. These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI.
Expert insights. Personalized for you.
175 
Let's personalize your content