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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. InsideView. LinkedIn Sales Navigator.

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Terminus acquires Zylotech, the B2B CDP

Martech

Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. In a release, David Raab, founder of the CDP Institute, said “CDP is becoming more widely adopted in B2B, as companies recognize their marketing automation and CRM systems are not enough to provide true data unification and sharing.

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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

InsideView recently published its “Unlocking Revenue Performance in the New Normal” eBook, and research suggested that most marketing and sales professionals (54%) believe that marketing and sales operations will merge into one revenue operations team within the next year.

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Open season on CRMs?: Friday’s Daily Brief

Martech

Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Editorial Director.

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10 Best Account-Based Selling Tools

SalesIntel

ABS initiatives outperform other marketing efforts, according to 85% of B2B marketers. . ABS is a B2B sales model that identifies which organizations are ready and likely to buy using an account-based approach rather than a lead-based or contact-based strategy. SalesIntel helps you find and use the contact B2B data you need.

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A Guide to B2B Data Platforms Providers

DealSignal

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance. This translates to a projected 37.4

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New Beginnings: DemandMatrix + Demandbase

Engagio

This was a problem I had in my first startup where we could not figure out who is using Siebel or SAP CRM (remember that!) Together with DemandBase, Engagio, Insideview, and DemandMatrix, our customers will have the most comprehensive GTM solution in the market. as our product was dependent on them. Stay tuned! Register here.