The Marketing Blender

MAY 13, 2024

In B2B marketing, professional services is an industry that requires a specialized approach. After all, you are often selling your “smarts” (expert knowledge that drives value in the service) instead of a tangible product. Why Is Marketing B2B Professional Services So Hard?

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 282

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 282

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. April 2023 state of B2B digital.

Marketing Budget 116

Marketing Budget Budget Programs B2B Marketing B2B 116

Sword and the Script | B2B

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic.

Paid Content 72

Paid Content CMO Paid Search Agency Spending 72

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. Not convinced? We have proof! 3…2…1…Action!

Marketing Budget 217

Marketing Budget Work Management Marketing Management Marketing Budget Creation 217

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. as opposed to products.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Are you producing the right content?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Source ) Why is that?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

OCTOBER 31, 2022

Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts. Dig deeper: B2B marketing confidence survives budget pressures.

Marketing Budget 87

Marketing Budget Budget Programs B2B Marketing B2B 87

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 96

B2B Marketing Budget Programs Spending B2B 96

TrustRadius Marketing

OCTOBER 27, 2022

Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. We’ll explore the features and strategies your enterprise should consider for customer engagement. Customer Engagement Platforms are essential when it comes to building a customer engagement strategy.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q1 2022 - Spend, spend, spend. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Marketers need to show their contributions to the bottom line.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

The Marketing Blender

OCTOBER 1, 2022

Our Services. . Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. See Our Work. . Who We Are. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Another approach is to focus on low-cost or no-cost marketing tactics.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. About 35.1% Approximately 5.8%

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Since then, streaming services have introduced more subscription options as the ecosystem continues to evolve. households.

Marketing Budget 112

Marketing Budget Video Marketing Ad Exchange Multi-Channel 112

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

The Marketing Blender

APRIL 16, 2020

Our Services. How to make smart cuts to your Marketing Budget…. This especially applies to marketing, seen by many CXOs as a “cost center.” What You Do Have to Spend. In the B2B world, relationship selling is still the norm. At Blender, we organize marketing into the Seven Fundamentals.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Despite growing demand for networking solutions, security software and IT services, these operations can still run into money problems, even when things are going well.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. overall budgets will be cut). Overall Budget Impacts.

Marketing Budget Creation 340

Marketing Budget Creation Paid Content Planning Peer-to-peer 340

KoMarketing Associates

DECEMBER 17, 2019

It’s that time of year again: As 2019 comes to a close, marketing teams are gearing up to outline their 2020 strategy. For many, creating a new year’s strategy starts by looking back at the previous one. Which strategies worked and which didn’t? Start With the Right Strategy. Focus on Interactive Content.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing?

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Put The Customer First.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 102

Newsletter B2B Marketing Linkedin Studies 102

Envy

DECEMBER 23, 2020

Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track. When you lay out your strategy for 2021, assume that up to 30% of your budget will be cut.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

B2B Digital Marketer

JUNE 6, 2024

They explore the challenges marketers face in justifying their budgets , the importance of strategic alignment, and practical ways to demonstrate marketing’s value to the C-Suite and board members. In this episode, you’ll learn: How to justify marketing budgets and demonstrate value.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. Here’s how. The Outline.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

B2B Digital Marketer

JUNE 23, 2022

Even before the lockdown, the effectiveness of marketing budgets has been on a decline, and now that we are coming out of the lockdown, budgets have become even more challenging. A one-size-fits-all solution simply won’t make the cut. Brian has helped Statwax push the envelope of what’s possible in B2B digital marketing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation B2B Marketing B2B 52

xiQ

JULY 9, 2019

Does Your Marketing Budget Allow For Game Changing Solutions? Similarly, you can’t use outdated sales and marketing tactics and technologies to conduct next generation Account-Based Marketing. . B2B Marketing is transforming from Lead Generation to Account-Based Marketing. AI cannot be ignored!

Marketing Budget 83

Marketing Budget Marketing AI Marketing Budget Creation Marketing Management 83

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Focus on understanding their needs, preferences, and perceptions related to your products or services.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

JUNE 7, 2021

What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). Years ago, experts projected that content marketing would be worth over $400 billion by 2021.

Content Marketing 331

Content Marketing Planning Marketing Budget Creation Allocation 331

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing.

Trust Marketing 306

Trust Marketing WOM Marketing Budget Marketing & Strategy 306

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208