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B2B Marketers Now Use Facebook More Than Any Other Social Network

KoMarketing Associates

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform.

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How to Build a Winning YouTube SEO Strategy

Top Rank Marketing

The second most-used search engine in the world is YouTube. It’s no surprise that brands are looking to connect with an audience on YouTube. Keys to an effective YouTube SEO strategy As with any content marketing, a great video SEO strategy takes great content. Certainly not Yahoo, AltaVista or AskJeeves.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. But can B2B marketers use YouTube to the same effect?

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. 1. Marketing 360. What more needs to be said?

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Now is the time to become an expert on creating video content. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. If you haven’t already, this is your sign to hop on the video content bandwagon.