Engagio

OCTOBER 11, 2023

In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way. The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The short answer—everything.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

JANUARY 12, 2021

While the path to CRM data quality can feel daunting, don’t worry—we’re here to help you through transforming your CRM from a burden into an asset that your sales and marketing teams will not only rely on—but love. Read more of our content on the value of quality CRM data: B2B Growth. B2B Growth.

Data Hygiene 238

Data Hygiene Zoominfo CRM B2B Sales 238

Zoominfo

DECEMBER 23, 2020

B2B Database New Year’s Resolutions. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. B2B data providers save companies loads of time and headaches, but at a monetary cost.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

markempa

OCTOBER 21, 2013

When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. How do you handle data hygiene? How to Build a Quality List and Make Data Drive Leads.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling. Less than 1% of cold calls lead to a sale ( source ).

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

SalesIntel

AUGUST 11, 2021

That’s where data comes in to help you with hitting right on the dartboard every time. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

KoMarketing Associates

JUNE 30, 2020

Approximately 92% of respondents stated that their CRM and the data in it is “important” or “very important,” highlighting the need for better data hygiene. Marketers and the Investment in Data Quality. Approximately 94% reported that their sales and marketing performance rose as well.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In addition, this may become the key to more accurate data and analytics. The Consequences of Poorly Maintained Marketing Data.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

Zoominfo

DECEMBER 16, 2018

“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. But it’s become increasingly difficult to stay on top of data hygiene. SiriusDecsions.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Biznology

MAY 28, 2014

A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Dun & Bradstreet reports regularly on how quickly B2B data degrades. So, what can you do about it?

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

KoMarketing Associates

SEPTEMBER 17, 2020

The Need for More Accurate Marketing Data. Data hygiene has not always been a top priority for marketers, but previous research shows that it will become more of a focus in the coming months. This means focusing on data hygiene, cleanliness and robustness.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay?

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

eTrigue

JANUARY 16, 2024

If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. 6 Ways to Be a Better B2B Designer. But, businesses vary drastically regarding branding, products, sales cycles, and much more. Today we make the critical distinction between B2C design and B2B design.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Great idea…unless you want to generate new leads and increase sales.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. The benefits of using B2B marketing automation.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Work Management Automation 83

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. Each chat will have a different, dedicated topic that aligns with industry news, B2B trends, or an interesting subject we’d like to pick your brains on. B2B Sales and Marketing Alignment. Social Selling.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. The Problem with your Data Low-quality data can impact every aspect of a business—particularly sales and marketing.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

MAY 3, 2018

What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. This includes a database of company details, contact information of sales leads and decision-makers , and more. It’s clear data is a critical business resource. What is Data Maintenance?

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. Create a practical exercise or project that mimics the actual responsibilities of the role—such as a writing prompt for content writers or a practice sales call for sales reps. And there you have it, our February 2019 B2B Blog Post Round-Up! Continue reading.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

AUGUST 9, 2018

increase in sales productivity and a 12.2% On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). increase in sales productivity and a 12.2% A massive part of B2B marketing is content creation. Marketing automation drives a 14.5%

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

InsightSquared

JUNE 16, 2020

Sales rarely follows a linear path. Fortunately, many sales teams are improving coaching and executing using the new Guided Selling technology. While the term is not new, Guided Selling has recently gained momentum in the B2B selling world due to its ability to adapt on demand and scale coaching across an entire sales team.

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

The Point

NOVEMBER 29, 2017

In an era when B2B marketing is so technology-driven, marketers can be forgiven for thinking that the only thing keeping them from success is one more layer in their technology stack. Create a content map – one that maps existing content by audience sector and sales stage (early, mid, late). If we only had ABM, you hear.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

MARCH 3, 2021

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Holding on to dirty data can clog up your marketing efforts and your opportunities. Poor reputation.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244