Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Navigate the Channel

MARCH 11, 2024

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

B2B Digital Marketer

JUNE 6, 2024

Aaron shares his extensive experience in B2B marketing, offering insights from his journey from co-founding a web development and digital marketing agency to leading corporate marketing efforts for high-tech and cybersecurity companies.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 126

Work Management Marketing Management B2B Marketing B2B 126

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. It’s not a sales pitch. You need software tools that can analyze the data for you.

Work Management 272

Work Management B2B Marketing Marketing Management Budget Programs 272

Binary Demand

JULY 26, 2023

[ps2id id=’overview’ target=”/]In today’s dynamic business landscape, knowledge is power, and having the right information at your fingertips can be the key to success. Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons!

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Webbiquity

MAY 7, 2020

Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed. It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools. The Nitty Gritty. Email Fatigue. The Longhand.

B2B 169

B2B Paid Search Agency Blast Campaigns Account Based Marketing 169

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Only B2B

FEBRUARY 12, 2023

Outsourcing is a common practice in many industries, including the B2B sector, and is used by businesses to handle a variety of tasks, including appointment generation. A report by Grand View Research found that the B2B outsourcing market was valued at $163.2 from 2021 to 2028.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Lead Liaison

MAY 23, 2017

Ladies and gentlemen, account executives, and sales reps everywhere, I salute you. I have tried my hand in business to business sales and could just never get a rhythm down. Things that might have made my short sales career much longer, and much more profitable. . For a sales person, this is a huge starting point.

B2B Sales 66

B2B Sales Top of Funnel Marketing Automation Services Lead Liaison 66

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. Overhyped case studies from huge firms that might raise sales. More sales = more leads. Are you ready to discover the best B2B lead generating tactics for your company?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Valasys

MAY 9, 2024

Customer service and support in the B2B domain have experienced an amazing evolution over the years. This article clarifies the central role of AI in business-to-business customer satisfaction, along with its current applications and future impacts.

Customer Satisfaction 40

Customer Satisfaction Marketing Automation Services Marketing Management B2B 40

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Televerde

APRIL 4, 2023

So, when you’re building a B2B marketing strategy with high returns, the first place you water is the soil – your first connection with potential customers – build brand awareness, and generate leads. One way to check all three off your list is through B2B telemarketing. What Is B2B Telemarketing?

Telemarketing 59

Telemarketing ROI B2B Cold Calling 59

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Biznology

OCTOBER 29, 2014

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. It strikes me that this development bears enormous implications for B2B marketers. Interestingly, inside sales reps appear to be more effective as well.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. This year, we made history with 2400+ responses and turned them into actionable data on the top B2B marketing trends for the year. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Navigate the Channel

NOVEMBER 15, 2022

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This article covers all that you need to know about B2B data. What is B2B Data?

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Valasys

OCTOBER 17, 2019

In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. The goal is simply to improve business relationships.

B2B Sales 53

B2B Sales Work Management Marketing Management CRM 53

LeadSquared

MARCH 1, 2020

It is important to change and improve your B2B Sales Strategy periodically, which is particularly relevant after the recent shift to a customer-centric sales approach. Now, it is essential for B2B sales reps to establish customer trust and nurture the relationship than just closing a deal with them.

B2B Sales 52

B2B Sales Top of Funnel Tips Marketing & Strategy 52

LeadSquared

MARCH 1, 2020

It is important to change and improve your B2B Sales Strategy periodically, which is particularly relevant after the recent shift to a customer-centric sales approach. Now, it is essential for B2B sales reps to establish customer trust and nurture the relationship than just closing a deal with them.

B2B Sales 52

B2B Sales Top of Funnel Tips Marketing & Strategy 52

ClickDimensions

NOVEMBER 3, 2022

B2B ( business-to-business ) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most B2B businesses have been heavily focused on digital marketing strategies and sales, that keep their business afloat as buyer trends evolve. .

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Paid Search Agency MQL 98

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This article covers all that you need to know about B2B data. What is B2B Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SalesGrape

NOVEMBER 18, 2023

Introduction: The Evolution of Telemarketing in B2B Lead Generation Telemarketing has long been a staple in the world of business-to-business (B2B) lead generation. It involves reaching out to potential customers via telephone calls to promote products or services, gather information, and ultimately generate sales leads.

Telemarketing 52

Telemarketing Lead Generation Marketing AI Trends 52

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. This year, we made history with 2400+ responses and turned them into actionable data on the top B2B marketing trends for the year. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

sagefrog

NOVEMBER 8, 2023

With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. By understanding B2B healthcare marketing trends, you can identify critical opportunities for experimentation and which cornerstone strategies are worth continued investment.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Did we miss any? Marketing terms.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119