Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Expertise-based thought leadership (55%).

Marketing Budget 346

Marketing Budget Marketing Budget Creation Budget Programs Research 346

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Source ) I suggest you read my pillar post, “Struggling with B2B Industrial Marketing? Smart allocation: Documenting prioritizes tasks and budgets, crucial for maximizing ROI with technical content.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Marketing Insider Group

MARCH 13, 2023

And how can you apply them to your own business to maximize your ROI? Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. But what exactly are the best content marketing practices?

Marketing Budget 219

Marketing Budget Work Management Marketing Management Marketing Budget Creation 219

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Develop and Invest in Marketing ROI Metrics. Harness the Power of Big Data. Go Multichannel.

Resource Management 356

Resource Management Demand Generation Agencies CMS Development Work Management 356

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising. Quick Takeaways.

Advertising Agencies 326

Advertising Agencies Advertisements Advertising Paid Search Agency 326

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. Digital channels are the primary lifeblood of B2B sales and marketing programs right now. Email marketing: the most affordable, scalable channel When it comes to ROI, email marketing packs a powerful punch. But the reality is different, especially for B2B marketers.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. Digital channels are the primary lifeblood of B2B sales and marketing programs right now. When it comes to ROI, email marketing packs a powerful punch. When social media gained dominance, marketing thought leaders said prospects wouldn’t want to engage with brands via email.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. For example, SEO plays a crucial role in driving organic traffic to pharmaceutical websites.

Cost per Lead 95

Cost per Lead Lead Generation CPL Generation 95

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business. Is this clickbait?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The final step requires aligning those journeys with content strategy decisions and ROI measurement. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. It is a top tactic.

Top of Funnel 257

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 257

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Top B2B Digital Marketing Trends for 2021. Thought Leadership.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Ensure content uses best practices for SEO, so it appears in search results. R: Relevant: Create goals relevant to content marketing success that drive your desired ROI from efforts. Quick Takeaways.

Content Marketing 284

Content Marketing Lead Scoring Lead Ranking Planning 284

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 70

Marketing AI B2B Marketing B2B Thought Leadership B2B 70

Marketing Insider Group

FEBRUARY 24, 2021

91 percent of B2B marketers use content marketing. The path became crowded because businesses realized that content marketing ROI was greater than the return on investment from ads. That doesn’t mean that the content isn’t high-quality and educational, or that it doesn’t illustrate thought leadership.

Lead Ranking 282

Lead Ranking Lead Scoring CMS Development Content Marketing 282

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do.

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 Define Program Objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Walker Sands

NOVEMBER 20, 2020

However, driving revenue is our biggest responsibility as marketers, so it’s imperative to tie all marketing activities back to bottom-line revenue in order to prove our success to senior leadership and internal stakeholders. Generating positive ROI from marketing is an overarching goal all marketers strive for. Align Your Budget.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Marketing Insider Group

JUNE 22, 2020

In this article, we look at some B2B content marketing data to point to the biggest trends. The final step requires aligning those journeys with content strategy decisions and ROI measurement. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. It is a top tactic.

Top of Funnel 282

Top of Funnel Buyer's Journey Trends Lead Scoring 282

Contently

DECEMBER 10, 2020

We talk to thought leaders from publishing and marketing, and invite listeners to ask questions live using the chat function. With that said, we certainly don’t see the same ROI from virtual events. Mayur is one of the most thought-provoking marketers in our industry. Doubling down on content.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. When your content rises in search ranking and traffic, the ROI increases exponentially over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. Semrush’s Blog on 12 SEO Tips. HubSpot’s Case Study.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. What Are B2B Buyer Personas?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Here are three statistics on B2B blogging that should convince you. This is how you can prove marketing ROI to higher-ups when it comes to budgets.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Heinz Marketing

DECEMBER 11, 2020

The range typically includes from educational pieces to thought leadership to analysis reports in which people are searching to solve a given business problem. Why is Inbound Marketing important to B2B marketing? These include items like your SEO strategy, lead nurture, and content strategy.

Inbound Marketing 140

Inbound Marketing Planning Top of Funnel Webinar Metrics 140

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Why we care.

Marketing Report 92

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 92

Exo B2B

SEPTEMBER 19, 2023

It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Directive Agency

MAY 8, 2019

Not every “SEO agency” can do that. Because SEO services are a long-term investment and vital to increasing your brand awareness, ROI and thought leadership, choosing a reputable and reliable SEO partner can be overwhelming. It’s true, bad SEO strategies can hurt your marketing goals. So, what works?

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies SEO 75

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Tiecas

APRIL 14, 2024

For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing? Streamlining Research for B2B Industrial Marketing With GenAI GenAI can quickly gather and process large datasets related to keywords and competitors.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. The audience is primarily B2B , highly educated, and higher earning. Share thought leadership. Share quick tips, hacks, or research you’ve recently discovered.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MAY 11, 2020

Content marketing drives measurable results and ROI over more traditional marketing tactics. What makes content marketing different than other types of marketing is in the ROI and business value it delivers over time. Well-written, insightful content draws your audience in and sets you up as a thought leader.

Paid Content 161

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 161

BOP Design

NOVEMBER 10, 2021

B2B marketing metrics are critical components to the success of your organization. Read on to find out five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential. B2B Website Traffic. Read more: SEO for B2B Marketers. Engagement Rate.

B2B Marketing 89

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 89