The Marketing Blender

DECEMBER 28, 2020

For a robust personal brand, here are four things to get right: Thought-leadership content – Publish thought-provoking, compelling content consistently that’s full of your authentic personality. Bag opportunities at industry events, seminars, and webinars where you can talk with your prospects live. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Adobe Experience Cloud Blog

JULY 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Robert Bell, Vice President of Alan/Anthony, Inc., a partnership of business development and marketing experts, and co-author of the book B2B Without The BS ( along with Louis Zacharilla). I can remember when the Next Big Thing was fax broadcast.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Sales B2B Marketing 48

Ambal's Amusings

SEPTEMBER 22, 2009

Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Case studies have long been a part of any B2B marketer’s playbook.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

FEBRUARY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Directive Agency

MAY 2, 2017

There is never-ending competition in the B2B industry. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. Influencer marketing is the chosen course of action for many B2B companies in 2017 because it is effective. is made in return.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

markempa

SEPTEMBER 29, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Appending data and information.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

OCTOBER 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Ambal's Amusings

JANUARY 31, 2011

While the lack of leadership may be disorienting, it also means we’re free to explore without worrying about meeting standards — because there are none. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Blog Savvy B2B Marketing Twitter StephanieTilton.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

MLT Creative

SEPTEMBER 27, 2011

Whatever industry you’re in, when you’re marketing your business to other businesses, social media can be one of your most valuable resources and the best way ever to grow your network – and your mind. But it’s also about listening, learning and helpful thought leadership.

Social Media 40

Social Media Advertising Agencies Media B to B 40

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Ambal's Amusings

DECEMBER 3, 2009

While the lack of leadership may be disorienting, it also means we’re free to explore without worrying about meeting standards — because there are none. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Blog Savvy B2B Marketing. Try something.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

The Mx Group

AUGUST 1, 2018

You need to be knowledgeable about a broad array of concepts and strategies, so it’s important to have a go-to library of resources and tools to help you stay on top of your game. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. SiriusDecisions.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. As the name suggest, EGC covers a wide variety of content, from photographs to articles and blog posts, web talks and seminars to videos, infographics – even Tweets – created by your own employees.

B2B Thought Leadership 62

B2B Thought Leadership Marketing & Strategy Marketing Strategy Generation 62

Valasys

DECEMBER 2, 2019

Prologue: The B2B marketers have a lot to juggle around with while developing an effective marketing strategy. B2B marketing is very different from marketing to individual customers. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Oktopost

JUNE 13, 2023

Combine a strong content publishing strategy with other strategies like B2B influencer marketing and employee advocacy on social media, and your brand will be able to make an impact among a wider array of audiences – many of which will represent high-scoring leads (more on that below) for your sales team. What is social selling?

Touchpoints 75

Touchpoints Social Media B2B Thought Leadership Media 75

Oktopost

JULY 28, 2023

That is, provided you can make it efficient, consistent, and worth the added investment of time and resources. If you can manage all that, then mastering B2B social media marketing is going to transform your conversion rates and, as a result, your bottom line. Consider the value of micro B2B influencers.

Social Media 62

Social Media Lead Scoring Lead Ranking Sales Qualified Leads 62

Unbound B2B

JANUARY 11, 2023

Quick Summary: The best B2B sales strategy is to monitor your competitor and see where they are lacking in targeting your potential customers. Focus on thought leadership content that can provide some value to your customers. Email marketing is always the best way to sell to B2B customers. That is where you can step in.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

accelerate agency

AUGUST 4, 2021

B2B marketing, too, has changed a great deal in a relatively short space of time. Another thing is also clear: lead generation is the cornerstone of success when it comes to B2B marketing. In this guide, therefore, we’ll provide you with the lowdown on how to create B2B inbound marketing strategies that resonate and deliver results.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Single Grain

MAY 25, 2021

Dive Deeper: * B2B SEO: How to Rank Your Business Website Higher in Search * SEO Strategy for Startups: How to Win in 2021 * 10 Effective SEO Techniques to Drive Organic Traffic in 2021. On the contrary, link building requires you to build meaningful relationships, provide value and grow as a thought leadership resource in your industry.

SEO 98

SEO Marketing & Strategy Link Building Business 98

Savanta

JUNE 12, 2012

Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Fair enough. It seems that lead generation is not cheap. So how best to generate them?

B2B Thought Leadership 120

B2B Thought Leadership Lead Scoring Lead Ranking Leads 120

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Savanta

MAY 18, 2011

Moreover, they’re big buyers of B2B products and services. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them. There are 1.3

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

SWZD

OCTOBER 16, 2019

Founded in 1945 and headquartered in New York City, Mercer is a global human resources consulting company operating in over 130 countries with over 21,000 employees. It will open your eyes to the most incredible opportunities that you never thought you could take advantage of in the business world if you read it.”. About Mercer.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

BOP Design

SEPTEMBER 5, 2017

The benefits to companies who execute a well-crafted B2B content marketing strategy are a proliferation of new client leads, tools to nurture leads throughout the sales process, and building up the thought leadership and credibility of the company. As a B2B firm, Oracle has their hands in so many different things.

Paid Search Agency 48

Paid Search Agency Work Management Marketing Management B2B Marketing 48

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

ATAK Interactive

JULY 29, 2019

Your Leadership Message to attract. What you think we need to hit our goals, in resources and in money. What you think we need to hit our goals, in resources and in money. What resources you need to fill. Review your Budget and Resources Audit and your Visual Identity Assessment. What is an M2S Map?

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

ATAK Interactive

JULY 16, 2019

Your Leadership Message to attract. What you think we need to hit our goals, in resources and in money. What you think we need to hit our goals, in resources and in money. What resources you need to fill. Review your Budget and Resources Audit and your Visual Identity Assessment. What is an M2S Map?

Top of Funnel 74

Top of Funnel Planning Work Management Marketing Management 74

ATAK Interactive

JULY 29, 2019

Your Leadership Message to attract. What you think we need to hit our goals, in resources and in money. What you think we need to hit our goals, in resources and in money. What resources you need to fill. Review your Budget and Resources Audit and your Visual Identity Assessment. What is an M2S Map?

Top of Funnel 60

Top of Funnel Planning Work Management Marketing Management 60

B2B Digital Marketer

SEPTEMBER 15, 2020

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. ” Links and Resources.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Consider implementing an employee advocacy program, where you can invest in morale-building, educational seminars or create a free competition among departments.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. We have rounded up 40 important statistics that help shed light on event marketing for business-to-business (B2B) companies. Either way, you are in luck! It takes an average of 4.5

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Oktopost

MAY 8, 2023

Broadly speaking, brand authority refers to a business’s prominence online – the extent to which customers trust it, and its ability to represent a strong and reliable resource. Employee advocacy offers so many benefits, from social proof to furthering thought leadership and share of voice.

Social Media 69

Social Media Work Management Marketing Management Media 69

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95