NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. White Papers and E-Books.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. In the process, you’re missing the opportunity to build deep topic authority in the specific areas of expertise you could be known for.

Work Management 88

Work Management Marketing Management Differentiation Education 88

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 96

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 96

Martech

JANUARY 26, 2023

B2B creator marketing The creator economy is now a part of every industry, reshaping how brands think about their digital campaigns. Even B2B and technology brands are prioritizing influencer partnerships. Collaborating with B2B creators effectively reaches new audiences and builds relationships with existing ones. Get MarTech!

Paid Content 138

Paid Content Enterprise Management Work Management B2B Marketing 138

BOP Design

DECEMBER 11, 2018

Proper Tracking for B2B Content Marketing. The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. Ideally, when you launch your content marketing, your B2B web design is updated to support your goals and objectives. Review the Right Metrics.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

PureB2B

MARCH 28, 2022

It’s safe to say that there’s a large gap in the identification and conversion processes of marketing qualified leads, especially when looking at priority buyers. Lead generation is the result of passive thought leadership and segmented marketing outreach. Search Intent – Use a search engine and type in what your software does.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Onalytica B2B

MAY 3, 2018

In order to forecast the success that a brand can expect to achieve from their influencer program, we must first have an understanding of the following variables: How much investment you can put into your program (time and resources; software costs ; compensation for influencers). How relevant the influencers are to your brand.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

BOP Design

AUGUST 19, 2019

These are just a few reasons why brand awareness matters for B2B marketing. Below are 7 successful ways B2B marketers can build brand awareness: Build a Polished, Optimized B2B Website. Create Thought Leadership Content with Partners. Build a Polished, Optimized B2B Website. Launch a Targeted PPC Campaign.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. What’s lacking today is not the thought, it’s the leadership.

Thought Leadership 105

Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 105

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. Computer software . Software development . Area of expertise: Quality management software . EHS software, cloud based software, compliance software .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Navigate the Channel

NOVEMBER 22, 2022

B2B lead nurturing is the process of building strong relationships with your current or potential customers. It’s a process much more in-depth than simply looking to generate new leads. It’s a process much more in-depth than simply looking to generate new leads. For more on building B2B personas, see our blog post.).

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

BenchmarkONE

JULY 28, 2022

Only 42% of B2B marketers consider themselves successful at content marketing. . It’s your job during the vetting process to really dig into the key points and draw your own conclusions about how the agency measures up. There are two sides to the agency’s software stack. What does the agency’s software stack entail?

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85

Chris Koch

JANUARY 8, 2010

Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” And learning is integral to buying—especially in B2B. Create a content development process.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Valasys

JULY 15, 2020

Pamela Wilson, Owner of Big Brand System has aptly summarized the process as follows: “As online content creators, we are officially becoming more like magazine publishers. The following are some useful tips to help you strengthen your content strategy framework – its creation, production, and processing: 1. Be Data-Driven.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

NuSpark Consulting

SEPTEMBER 7, 2016

Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Here’s some food for thought. As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. The Empathetic Entrée. Here’s why. iv] Tech Target.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Strategic-IC

DECEMBER 2, 2020

Simply put, sales enablement is the process of providing the collateral, content, data, insights, tools and technology that your Sales teams need to work seamlessly, delivering the best prospect and customer engagement experience. The B2B buyer has changed. The B2B buyer has changed beyond all recognition.

Account Based Marketing 118

Account Based Marketing Statistics Marketing Automation Services ABM 118

Strategic-IC

DECEMBER 2, 2020

Simply put, sales enablement is the process of providing the collateral, content, data, insights, tools and technology that your Sales teams need to work seamlessly, delivering the best prospect and customer engagement experience. The B2B buyer has changed. The B2B buyer has changed beyond all recognition.

Statistics 101

Statistics Account Based Marketing Marketing Automation Services ABM 101

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. It then automates the follow up process and tracks the activity of every one of your prospects at any stage in the funnel.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Chris Koch

OCTOBER 22, 2010

We should care more about lead management automation in B2B marketing. It isn’t because the software for automating this stuff has improved, or because it’s available through the cloud so you don’t have to deal with those people over in IT. And that is a huge change in the buying process. That’s not possible manually.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Litmus

JULY 24, 2020

Welcome to Delivering, a podcast about the email industry, from strategy to design, code to leadership, and everything in between. Hopefully you’re paying attention to both, but let’s say your leadership team wants to focus on getting more customers in the door during the first half of the year. Episode Transcription.

Work Management 73

Work Management Marketing Management B2B Thought Leadership Top of Funnel 73

Content Standard

JULY 27, 2017

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. I’m talking about more of a dull, unanswered urgency that honestly affects certain members of B2B healthcare organizations more than others. B2B healthcare is never simple.

Education 56

Education B2B Marketing Work Management Marketing Management 56

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Directive Agency

OCTOBER 20, 2017

A common thread for many B2B buyers is the search for knowledge. For B2B businesses this provides a great opportunity. But many B2B companies still struggle in their effort to create content. Part of the problem may be that companies don’t always know how to create content that addresses the unique needs of B2B buyers.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

BOP Design

SEPTEMBER 11, 2017

An essential component of a successful B2B content marketing strategy is a well-built editorial calendar. All that being said, it’s critical to build an editorial calendar focused on meeting the objectives of your B2B content marketing strategy. This can be an informal process or a formal email survey. Choose End Goals.

Ad Building 56

Ad Building B2B Thought Leadership Buyer Personas Keywords 56

Webbiquity

FEBRUARY 13, 2010

Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle. From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or registering for a webinar.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Chris Koch

JANUARY 15, 2010

We wrote about the typical concerns of a C-level executive, such as strategy, leadership, organizational design, and change management. Assuming CIOs would be willing to accept the pay cut, and smart and determined as they are, I’m certain that few have the talent for or interest in the publishing process. Bibles, vacuums, and boxes.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. White papers. Video clips.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Canadian Marketing Association

MAY 27, 2015

As B2B marketers, we often struggle to justify our investments in the digital realm. CMA recently caught up with Jen Evans, Co-Founder, SqueezeCMM and President, B2B News Network, for her perspectives on optimizing and monetizing digital marketing spend. Jen will keynote the upcoming CMA B2B networking event on June 9 in Toronto.

B2B Marketing 48

B2B Marketing Lead Ranking Sales Qualified Leads B2B 48

Chris Koch

MARCH 12, 2010

Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there. Product leadership. There has been no revolution—no breakthrough in process or practice to raise all boats. Tweet This Post.

Social Media 100

Social Media Media Thought Leadership Work Management 100