B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. In the B2B arena, skills in data analytics, artificial intelligence, and account-based marketing are becoming increasingly valuable.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

B2BMarketing.net

MARCH 11, 2024

Whilst B2B marketers know that content is important to their strategy, the truth is that pressure from above, the internal perception of marketing’s role, complexity around global campaigns, and lack of investment are all leading to content that lacks the focus and impact that is needed to clearly and demonstrably drive growth.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Oktopost

OCTOBER 26, 2023

By integrating compliant and strategic employee advocacy initiatives, your financial institution can not only expand its client base but also foster lasting relationships, enhance credibility, and position itself as a reputable industry leader. Jump Ahead: Why Launch an Employee Advocacy Program?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Statistics on Social Selling and Thought Leadership. The State of B2B Social Media Marketing Report ). The State of B2B Social Media Marketing Report ). Top Employee Advocacy Statistics.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” But, you can’t establish thought leadership without a network. LinkedIn’s Social Selling Index (SSI).

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers? That’s where community-driven content comes in. Are you using these platforms to collect intelligence?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Recognizing a company that has built a world-class B2B engine that achieves significant lift in pipeline, bookings, or revenue. Center Parcs. The Ambassador. The Closer.

Peer-to-peer 146

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 146

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. It’s the foundation, after all. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

MAY 26, 2020

The actions you take today will determine your future market position. The actions you take today will determine your future market position. Below is a sneak preview of some of our marketing experts’ thoughts. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

LEADership

JANUARY 7, 2014

to heads of organizations and associates I work with—I consider myself blessed to encounter these personalities who enlighten me with their thoughts. , to heads of organizations and associates I work with—I consider myself blessed to encounter these personalities who enlighten me with their thoughts. HAPPY NEW YEAR EVERYONE!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

Trade Press Services

NOVEMBER 26, 2023

Evoking empathy in B2B buyers, however, isn’t always easy. Evoking empathy in B2B buyers, however, isn’t always easy. Empathy is not the same as sympathy, says Mark Marone , former director of research and thought leadership for Dale Carnegie. What Is Empathetic Marketing? An empathetic approach is one of action.

Campaigns 52

Campaigns Peer-to-peer B2B Thought Leadership Paid Search Agency 52

BOP Design

NOVEMBER 6, 2020

At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. In this blog post, we share a few simple tips for a B2B social media strategy that focuses on building connections.

Social Media 95

Social Media Marketing Budget B2B Thought Leadership Peer-to-peer 95

Seismic

SEPTEMBER 14, 2023

We could bore you with our thoughts on the matter, but the numbers speak for themselves. In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015. Companies are increasing their budgets for enablement, as well as for the talent that will fill these positions.

Peer-to-peer 64

Peer-to-peer Budget Programs B2B Thought Leadership Deliverability 64

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Adobe Experience Cloud Blog

MARCH 30, 2018

Silverman, a psychologist, created what he called “teleconferenced peer influence groups” in the early 1970s and found that when one or two physicians reported on their good experience with a drug, it could sway an entire group of skeptics. We are all familiar with the customer journey. But what about customer success marketing?

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

Unbounce

MAY 11, 2022

So we thought to ourselves: What if we made a new and totally rockin’ version of our community? For decades—nay, centuries—community was just not given the attention or budget it needed to thrive, robbing organizations of its positive impact. (We Trust us: We’ve been there. Here at Unbounce, we’re walking the walk.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Positively share about their experiences and work life, offering an “inside look”. Social media advocacy is when the employee posts about the company in a positive way on their personal accounts. Company swag & merch.

Work Management 123

Work Management B2B Thought Leadership Thought Leadership Marketing Management 123

Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

6sense

OCTOBER 22, 2021

B2B buyers are more empowered than ever. They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Review Sites are a Net Positive. Getting B2B Customer Reviews Is Hard. This jibes with our own findings.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Recognizing a company that has built a world-class B2B engine that achieves significant lift in pipeline, bookings, or revenue. Center Parcs. The Ambassador. The Closer.

Peer-to-peer 95

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 95

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG. The 2021 Inc.

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG. The 2021 Inc.

Peer-to-peer 97

Peer-to-peer B2B Thought Leadership Demand Generation Conference 97

Hinge Marketing

MARCH 11, 2021

However, more and more folks are realizing that they can leverage research as an investment for an outward function: teaching target audiences about industry and peer behaviors, priorities, trends, and perceptions. That is how our budget was set up and we don’t know how to adapt yet.”. It has proven to be highly impactful marketing technique.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Strategic-IC

JANUARY 13, 2021

90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 114

Webbiquity

JUNE 20, 2019

Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. This will help increase the exposure of your company’s messaging, and if other employees see their peers posting, they can be influenced to start sharing company updates as well. Before you start.

Linkedin 225

Linkedin Branding Brand Identity Ideal Customer Profiles 225

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. Quick Takeaways. Most marketing is still stuck in traditional mindsets. The world is chaotic.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. Accustomed to treating LinkedIn as an online CV, many people find it difficult to switch to the business side of the platform.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Onalytica B2B

SEPTEMBER 12, 2017

This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In-flu-who? And if they can really help you achieve your KPIs.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

6sense

JANUARY 20, 2022

This is why 6sense is leading what we’re calling the RevTech Revolution – the convergence of martech and salestech that’s revolutionizing the way B2B revenue teams go-to-market with data, insights, and orchestration capabilities at the core. We believe 6sense and our customers are uniquely positioned to drive this transformation.

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52