Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Thinkers360

JANUARY 26, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (North America). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated!

B2B Thought Leadership 107

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 107

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 363

Thought Leadership B2B Thought Leadership Research Practices 363

Thinkers360

JULY 21, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 5 Mindy Gibbins-Klein The Thoughtful Leader Contact Mindy Gibbins-Klein Score: 42.25 12 Patrick J.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Thinkers360

FEBRUARY 15, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (APAC). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! MSR Leadership Consultants India Contact Professor M.S.

Work Management 80

Work Management B2B Thought Leadership Enterprise Management Thought Leadership 80

Thinkers360

JANUARY 19, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Innovation for 2025. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! MSR Leadership Consultants India Contact Professor M.S. McKenna Score: 43.61 38 Professor M.S.

B2B Thought Leadership 128

B2B Thought Leadership Lead Ranking Lead Scoring Thought Leadership 128

Thinkers360

JULY 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Creativity for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 11 Erik Francis Maverik Education Contact Erik Francis Score: 48.92

B2B Thought Leadership 115

B2B Thought Leadership Creativity Thought Leadership Lead Ranking 115

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. B2B Marketing Exchange. Hands-on educational sessions. MarketingProfs B2B Forum.

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Thinkers360

MARCH 10, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Careers for 2025. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Mark Nation Nation Leadership Contact Mark Nation Score: 52.42

B2B Thought Leadership 94

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 94

Oktopost

DECEMBER 17, 2024

For B2B companies, EGC is especially valuable in industries where trust and credibility are essential. Source Why is employee-generated content important for B2B brands? These could be quick clips of employees sharing their thoughts on a project, celebrating a milestone, or offering a behind-the-scenes workplace tour.

Examples 116

Examples Generation B2B Thought Leadership Content 116

Marketing Insider Group

SEPTEMBER 15, 2020

And the experience matters a great deal, especially for those of us in B2B. 86% of B2B buyers say they’re willing to pay more for an awesome experience. Almost half of B2B buyers have completed an impulse purchase after a stellar experience. Phygital marketing optimizes the experience for B2B customers as well.

Examples 363

Examples Planning Work Management B2B Thought Leadership 363

Marketing Insider Group

APRIL 20, 2021

Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. It all started with thoughtful consistency. You Can Carve Out Your Brand’s Thought Leadership Voice. It’s thoughtful and intentional. Content Marketing Institute.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

Thinkers360

FEBRUARY 17, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on IT Operations for 2025. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all our influencers on IT Operations who participated!

B2B Thought Leadership 82

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 82

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Oktopost

FEBRUARY 6, 2025

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others. engagement rate Highest click-through rate at 1.2%

Lead Generation 99

Lead Generation Research Generation B2B Thought Leadership 99

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Marketing Insider Group

JUNE 18, 2024

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. The result is an engaged audience that sees your brand as a thought leader. It was launched in 2012 to provide a platform for internal and external thought leadership.

Allocation 302

Allocation Brand Identity Branding Planning 302

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Top B2B Digital Marketing Trends for 2021. Thought Leadership.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? According to the CMI (Content Marketing Institute) B2B Content Marketing report, 94% made some changes. Content marketing is a way to shape thought leadership and earn trust. It’s about educating. Building a community.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

Launch Marketing

SEPTEMBER 4, 2024

Our B2B marketing consultants have compiled a list of seven B2B marketing ideas that will help you generate more quality leads and fill the sales funnel with more quality prospects. Videos 71% of B2B marketers currently implement videos into their marketing plan. Why are some B2B marketing ideas like ABM so effective ?

Sales Qualified Leads 84

Sales Qualified Leads B2B Marketing Lead Scoring Lead Ranking 84

Thinkers360

AUGUST 2, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

CMO 58

CMO B2B Thought Leadership Thought Leadership Ideal Customer Profiles 58

Thinkers360

MAY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! MSR Leadership Consultants India Contact Professor M.S. 13 Dr Terri Horton MBA MA SHRM-CP PHR EQi2.0

B2B Thought Leadership 132

B2B Thought Leadership Work Management Thought Leadership Lead Ranking 132

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Take the below guide with a pinch of salt as these numbers will vary depending on the topical community that you’re looking at.

Work Management 279

Work Management Lead Ranking Lead Scoring Budget Programs 279

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Oktopost

FEBRUARY 5, 2025

Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. In B2B, podcasts allow CMOs to target niche audiences with relevant, valuable content while positioning their brand as an industry leader. Why LinkedIn?

Top of Funnel 71

Top of Funnel B2B Thought Leadership Sales Qualified Leads Lead Scoring 71

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Onalytica B2B

APRIL 3, 2018

Topical communities are great influencers to engage and slowly build relationships with, while brand advocates are already out there advocating your brand and just need identifying and activating. 3) Influencer Persona: This focuses on the way in which an influencer shares content, and where they sit in the wider influencer community.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Thinkers360

MAY 25, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Emerging Technology for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all our Emerging Technology influencers who participated!

B2B Thought Leadership 128

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 128

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all our Retail influencers who participated! 4 Dr. Ken Ip Score: 31.42

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 124

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

DECEMBER 14, 2017

Always-on community social outreach. Follow your influencers’ (both your engagement targets and the wider influencer community) social profiles and engage with their content. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 108

Work Management Marketing Management Differentiation Education 108

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 9 Mark Nation Nation Leadership Contact Mark Nation Score: 41.99

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 121

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Strategic Leadership Advisors LLC Contact Karen Hardy, Ed.D Cynthia Young Score: 41.14

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 126

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. “For says John Oxford, Renasant’s director of corporate communications.

Class 111

Class Digital Asset Management Education Webinar Metrics 111

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128