xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 115

Webinar Metrics Forrester Top of Funnel Research 115

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 350

Thought Leadership B2B Thought Leadership Research Practices 350

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 88

Work Management Marketing Management Differentiation Education 88

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Zoominfo

APRIL 10, 2019

As a recruiter, it may seem unnatural to think of yourself as a sales rep; after all, you work with people, not products. In fact, research has shown recruiters with superior sales skills are consistently top performers in their field. Continue reading to learn the seven sales skills every recruiter must have.

B2B Sales 185

B2B Sales B2B Zoominfo Cold Calling 185

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. Research and find contact information?

B2B Sales 147

B2B Sales Ad Building Zoominfo B2B 147

PureB2B

MARCH 30, 2022

The B2B technology solutions market is demanding, highly competitive, and a challenge to sell into. For one thing, B2B tech solutions tend to be very expensive. If you want to boost your bottom line when it comes to selling B2B sales technology, you have to get creative. . Companies struggle with B2B purchases.

B2B Sales 62

B2B Sales Practices Marketing Management Ideal Customer Profiles 62

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Zoominfo

OCTOBER 28, 2020

When I think of sales floors of the past, I think of Mad Men -esque scenes of phones ringing, men yelling, and glasses of whiskey being passed around every time a deal closes or doesn’t. Yet modern-day sales floors look quite different. What’s It Like Being A Woman In B2B Sales? What’s It Like Being A Woman In B2B Sales?

B2B Sales 100

B2B Sales Zoominfo B2B Thought Leadership B2B 100

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

Business Brainz

MARCH 21, 2021

Account-based marketing (ABM) has been steadily rising as the hottest B2B marketing strategy. A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Why research for ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 305

B2B Marketing B2B Buyer Personas Mobile Advertising 305

Thinkers360

MAY 19, 2024

50 Thought Leading Companies on Artificial Intelligence 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). We provide consulting, training and research services to implement tailored solutions for our clients.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Researching video marketing data to know where to host your short-form videos (i.e.

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

ViewPoint

DECEMBER 27, 2016

Nurturing programs increase the overall program leads rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. These are fully qualified prospects who are not immediately interested or ready for a conversation with sales. Note that there are three groups of prospects that benefit from nurturing: 1.

Top of Funnel 189

Top of Funnel B2B Sales Account Based Marketing B2B Thought Leadership 189

Conversica

JULY 27, 2022

What Is B2B Sales? What Is B2B Sales? Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. Under this economic model, B2B sales are the transactions between two businesses. B2B vs B2C Sales. B2B vs B2C Sales.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

The Point

OCTOBER 1, 2021

B2B marketers seem divided on the question. Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent. In our work with B2B clients , fewer companies are demanding that forms reject personal emails. solely for the purpose of diverting marketing emails.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

SalesIntel

FEBRUARY 9, 2023

Actionable contact and prospecting information may be the most significant piece of the “success” or “failure” puzzle in B2B sales. Did you know that sales representatives squander an average of 60 minutes daily due to bad data? What is B2B data? What are the Types of B2B Data?

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Brightedge

JUNE 3, 2020

In this installment of our series on SEO now for the B2B tech industry, we’ll look at how B2B tech companies are handling the transition to online operations. Visit these pages for our previous installments on education , finance , and retail. What is going on with B2B tech? What should strategy look like for B2B tech?

Research 80

Research SEO B2B Long Tail Marketing 80

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8

eCommerce 276

eCommerce Marketing AI B2B Marketing Trends 276

Vision Edge Marketing

SEPTEMBER 19, 2023

Research by B2B International found that only 14% of B2B companies are truly customer-centric: That is to say, where the customer experience is deeply ingrained in the company culture. Foster a culture that engages and empowers employees, as engaged employees are more likely to deliver exceptional service and experiences.

Enterprise Management 238

Enterprise Management Allocation Customer Satisfaction Lead Ranking 238

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. Yet, content creation is still a top priority for most B2B marketers. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. So, where does research fit it?

Research 118

Research Co-Registration Brand Identity Branding 118

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right? Accessible.

Sales Qualified Leads 360

Sales Qualified Leads Lead Scoring Lead Ranking Leads 360

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Hardly seems fair, right?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

The Marketing Blender

JUNE 5, 2024

Are your B2B lead generation efforts feeling a bit…underwhelming? For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. That’s where b2b demand generation comes in. Understand the B2B Demand Generation Landscape Yes, you need leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Vertical software companies have lower acquisition costs, higher expansion sales and stronger gross retention.

Verticals 122

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 122

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Then speak to the sales team about how prospects and leads have received coverage. This sentiment was shared by the CMOs, with 49% agreeing that discussing PR with their CEO was ‘really awkward’.

PR 62

PR Research B2B CMO 62

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Stevens & Tate

OCTOBER 1, 2021

In spite of the enormous success of social media marketing, many B2B companies still haven’t successfully jumped on the social train. This because many B2B companies are unsure how to utilize their social media platforms to the best of their advantage. More people are using these platforms to research potential purchasing decisions.

Social Media 59

Social Media B2B Sales Media B2B 59

Vidyard

MAY 15, 2018

Today’s B2B buyers are more empowered than ever before. They do their own research. So how can salespeople adapt to B2B buyers’ changing needs? Take on the role of an educator Consumers are curious. Show your B2B buyers what their business could look like if they decided to implement your solution.

Education 99

Education B2B Cold Calling B2B Sales 99

Tony Zambito

DECEMBER 14, 2020

B2B marketers and sellers will need to recognize that both sides of the demand coin are affected. In B2B decision-making, confidence has always been a key behavioral element. In B2B decision-making, confidence has always been a key behavioral element. Or, to engage in sales conversations where we are making a business case.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Affiliate sales support independent publishing. Alpha-Diver is market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 262

Social Media Media Youtube Advertising Mediums 262

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst. There Is No Revenue Intelligence Without Content Intelligence.

Forrester 59

Forrester Research B2B Content 59