Adobe Experience Cloud Blog

MARCH 16, 2018

This is obviously great news for consumers, but what about marketers? Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. The Effect of GDPR on Marketing Automation.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 355

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 355

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B Marketing 157

B2B Marketing Top of Funnel Marketing Automation Services Content Marketing 157

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

GreenRope

JUNE 11, 2020

6 of the Hottest Trends in Marketing Automation You Need to Know. Marketing automation is needed now more than ever. Brands and marketers that invest in marketing automation witness a surge in productivity and a decrease in overhead by a large margin. Are you among these techno-savvy marketers?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Budget Trends 52

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives. McKesson versus United Healthcare). Do you agree?

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Zoominfo

AUGUST 31, 2020

And like anything ambitious, there are plenty of possibilities and drawbacks to consider, so let’s scale the enormity of it all back, and focus on the following question: How will GPT-3 impact the B2B space? Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large.

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

TrustRadius Marketing

FEBRUARY 4, 2020

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

xiQ

APRIL 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. It’s also crucial for driving account based marketing (ABM) initiatives. Thought Leadership Curation and Delivery at Scale.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

xiQ

MARCH 28, 2018

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? AI MEETS B2B MARKETING. Curate content from trusted sources to support your thesis. Gain new subscribers.

Marketing AI 81

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

xiQ

APRIL 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. It’s also crucial for driving account based marketing (ABM) initiatives. Thought Leadership Curation and Delivery at Scale.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

Zoominfo

MARCH 5, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Leadspace

DECEMBER 14, 2021

Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

xiQ

MARCH 28, 2018

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? AI MEETS B2B MARKETING. Curate content from trusted sources to support your thesis. Gain new subscribers.

Marketing AI 62

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 62

Leadspace

DECEMBER 14, 2021

Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Industrial Marketing Today

DECEMBER 22, 2010

In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Marketing Automation vs. Inbound Marketing. Inbound Marketing. However, you shouldn’t count on marketing automation to solve all your lead generation problems. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Webbiquity

JANUARY 5, 2021

Founder & CEO @InboxDollars, bootstrapped marketing tech company, acquired by @ProdegeLLC. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Senior Director, Product Marketing – SportsEngine at NBC Sports Group. @DarenCotter.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. How do you amplify its reach? Be your content’s PR team.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Scoop.it

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. What are your preferred marketing channels?

Curation 93

Curation Work Management Marketing Automation Services Webinar Metrics 93

Leadspace

MARCH 31, 2022

As a leader in the Forrester Wave, Leadspace is fortunate enough to meet with hundreds of companies every quarter who are looking to tackle sales & marketing challenges. Their Go-to-Market team was tasked with doubling Sales Qualified Opportunities driven through both new logo capture and installed base customers. Profile Better.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Ideal Customer Profiles 62

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Jifflenow

JANUARY 7, 2020

While we may not be fortune tellers, here’s what our experts strongly believe will take the front seat when it comes to B2B events in 2020. Related: Here’s how you can ensure that your B2B Meetings at events are sustainable. CRM software, Marketing Automation, Badge Scanning apps, Meeting Automation , etc.,

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

The ABM Agency

JANUARY 28, 2021

Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. When executed successfully, a demand generation strategy either creates a market where one doesn’t exist, builds market share, or amplifies brand awareness.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. While LeadIQ has gained attention for its EU B2B data, it’s crucial to look at the bigger picture.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Lake One

NOVEMBER 19, 2020

Do you find yourself spinning your wheels on your inbound marketing strategy? Or maybe you’re just starting to entertain the idea of incorporating it into your overall marketing program and find yourself unable to get it off the ground. When it comes to the various challenges of inbound marketing, this is one you’ll see often.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Strategic-IC

JUNE 25, 2019

For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. Tools to Enhance Your Content Process. Related: 5.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. They are a hot asset for any B2B company, as they are the easiest leads to convert into sales.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Metadata

JUNE 10, 2021

Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates for B2B marketers. As a certified LinkedIn Marketing Partner, Metadata was one of the first to expand their integration to include this new ad format. We were able to generate $1.5m in revenue and $7.5m

Demand Generation 52

Demand Generation Marketing Automation Services Linkedin Demand 52

PathFactory

JULY 18, 2022

While there are established techniques you can use to modernize your B2B website today, we want to highlight the one that will leapfrog them all. It’s common among B2C market leaders and it’s now entering the B2B world. Why you need to use b2b content personalization to micro-personalize your website.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

SalesIntel

SEPTEMBER 14, 2023

A pivotal component of this process entails maintaining a dependable, accurate B2B database. A well-curated B2B database equips sales professionals with the most pertinent information about decision-makers, enabling them to initiate purposeful dialogues and, ultimately, secure successful deals.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52