ClickZ

OCTOBER 23, 2020

Maropost’s comprehensive Marketing Automation Software provides established marketing teams with all the tools they need to achieve success. The platform maximizes revenue with its cloud-based marketing automation system designed for multi-channel customer engagement. About Maropost.

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Marketing Automation Services Marketing Automation Work Management Automation 116

Marketing Insider Group

JUNE 22, 2023

Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Marketing automation can save you time and money and improve the buyer’s journey.

Marketing Automation Services 242

Marketing Automation Services Budget Programs Automation Work Management 242

Adobe Experience Cloud Blog

MARCH 16, 2018

Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance. The Effect of GDPR on Marketing Automation. Without automation infrastructure in place, companies can end up with disorganized data that leads to costly fines. Collect Only GDPR-Compliant Data.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Scoop.it

OCTOBER 16, 2018

Is your content marketing hit or miss? You get a blog out when an idea strikes? Likewise, your revenue from that content marketing is hit or miss too? Marketing automation gives you the chance to convert more sales with less content. Remember that killer blog you created a few years ago? No judgment.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Automation Content Marketing 87

Scoop.it

JULY 2, 2019

Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point. The benefits of content curation are endless. Curated content takes less time to generate and publish. We’ve always been proponents of strategic content curation. Optimize your content curation for industry events.

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Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Personalize content.

Small Business Marketing 249

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 249

SmartBug Media

NOVEMBER 21, 2019

We live in an age where marketing automation tools (such as HubSpot and Marketo ) can make complex processes simple, taking legwork off your team to help drive additional revenue while making customers aware of all the opportunities they have with your company. Use Lead Nurture to Sell Additional Products/Upgrades.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. But I’m beginning to think those marketers were really saying something else.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Valasys

JULY 31, 2023

Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

GreenRope

JUNE 11, 2020

6 of the Hottest Trends in Marketing Automation You Need to Know. Marketing automation is needed now more than ever. Brands and marketers that invest in marketing automation witness a surge in productivity and a decrease in overhead by a large margin. Are you among these techno-savvy marketers?

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Marketing Automation Services Marketing Automation Marketing Budget Trends 52

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it.

Marketing Automation Services 84

Marketing Automation Services Curation Enterprise Management Marketing Automation 84

Marketing Insider Group

JANUARY 4, 2021

Check out this post on blog frequency. It also requires time, although you’ll most likely use a marketing automation tool to schedule posts. Along with your original content, curate articles to post that are reputable, such as tech publications or industry groups. Content calendars should be at least 90 days out.

Growth Marketing 355

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 355

TrustRadius Marketing

FEBRUARY 4, 2020

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Outbound Engine

APRIL 9, 2020

Anybody can quickly reshare a cute animal picture or a funny meme, but curating thoughtful content that provides value to your audience is a whole other ballgame. One of the best ways businesses can prepare for spikes and lulls in activity is to delegate and automate what you can year-round.

Template 52

Template Ad brokers Marketing Automation Services Marketing Management 52

Zoominfo

MARCH 6, 2021

Segmenting ABM data allows you to personalize your marketing efforts and possibly increase revenue potential. For instance, grouping customers based on where they are in the buyer’s journey will ensure you curate the most valuable content for them. Knowing what your leads want to see next is essential for marketing success.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Lead Liaison

JUNE 21, 2023

Waiting for lead data, whether just a few days or longer, also creates delays in the vital follow up process, and usually results in a spreadsheet that has to be painstakingly culled, edited, and curated before it can be imported (manually) into your CRM or Marketing Automation platform.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? I hit the mother lode!

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xiQ

APRIL 3, 2018

One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. We are working with XIQ to leverage their ability to curate massive amounts of content into high targeted news digests.

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Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Contently

OCTOBER 18, 2023

With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections. Yet, despite the personalization, all these content marketing efforts still remain consistent with your brand’s core identity.

Marketing Analytics Tools 78

Marketing Analytics Tools Top of Funnel Personalization Content Marketing 78

Salesforce Marketing Cloud

DECEMBER 8, 2023

What is email marketing and why does it matter? What impact have marketing automation and AI had on email marketing? What are the benefits of automation in email marketing? Is email marketing easy? 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

xiQ

MARCH 28, 2018

One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer. Curate content from trusted sources to support your thesis. Personalize for Account-Based Marketing.

Marketing AI 81

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

FMG Suite

MARCH 7, 2023

This game-changing technology is a product of a powerful combination of two AI platforms: the Vestorly AI-powered content curation and compliance platform acquired by FMG in 2022 and OpenAI GPT. This will help streamline the review process and significantly reduce the workload for compliance teams.

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

xiQ

APRIL 3, 2018

One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. We are working with XIQ to leverage their ability to curate massive amounts of content into high targeted news digests.

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Industrial Marketing Today

DECEMBER 22, 2010

In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Marketing Automation vs. Inbound Marketing. Inbound Marketing. However, you shouldn’t count on marketing automation to solve all your lead generation problems. Read full article….

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The Point

MAY 9, 2017

I talked to Steve recently about the rise of Account-Based Marketing (ABM) , ABM content, and how and where branding and messaging play a role in ABM success. (HS) ABM “done right” requires three core skills: (i) account-level insight curation, (ii) account-level tailored messaging, and (iii) automated message delivery.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Ranking 206

xiQ

MARCH 28, 2018

One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer. Curate content from trusted sources to support your thesis. Personalize for Account-Based Marketing.

Marketing AI 62

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 62

Net-Results

MAY 26, 2021

I saw this question over on Quora and thought it would be a great one to answer here on the Net-Results blog. Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy?

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

Scoop.it

OCTOBER 3, 2019

Meta: Simplifying your content curation streamlines your employee advocacy program and takes the heavy-lift off your social media team, too. One of the hardest parts of executing a successful social media strategy and employee advocacy program is content curation. So how can you simplify the content curation process?

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Scoop.it

MAY 11, 2023

Firstly, your focus needs to be on employee empowerment and how certain automations can help your teams achieve better results – directly impacting your bottom line. The second priority should be to improve financial efficiency and resource allocation through automation.

Automation 82

Automation Effectiveness Work Management Content Marketing 82

Hubspot

MAY 18, 2014

This blog post will help you brainstorm and map out content ideas for targeting specific segments of your audience so you can get them the right content, and the right time. Content marketing has dramatically increased in popularity in recent years, resulting in an influx of content clutter due, in part, to improper formatting.

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Zoominfo

AUGUST 31, 2020

Here’s a little secret from an expert in the industry: it’s impossible to curate perfect B2B data. Artificial intelligence is a buzzword in the software world, and let’s face it– it’s smart marketing to associate your brand with artificial intelligence. A: Queen Elizabeth I was president of the United States in 1600.

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

Zoominfo

MARCH 5, 2021

Segmenting ABM data allows you to personalize your marketing efforts and possibly increase revenue potential. For instance, grouping customers based on where they are in the buyer’s journey will ensure you curate the most valuable content for them. More importantly, the non-segmented content could damage how the lead views your brand.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Avitage

OCTOBER 27, 2014

We also curate content. Externally, we have our website and blog. Content also resides in our marketing automation system, on our external sharing drives, […] The post Shift from Repository to Content, Communication and Collaboration Ecosystem appeared first on Avitage.

Content 120

Content Curation Paid Search Agency Marketing Automation Services 120

sagefrog

APRIL 2, 2024

Whether it’s optimizing your website for search engines, creating engaging content, amplifying your social media presence, or running targeted ad campaigns, there’s a MarTech solution for every aspect of your marketing strategy. While the MarTech industry is vast and ever-evolving, some essential tools have stood the test of time.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Webbiquity

JANUARY 5, 2021

Obsessed with cool marketing stories. Stay tuned for my musings on B2B marketing automation, and sometimes drums and music. Black Tech Talent aims to increase the talent pool of Black technologists by curating culturally specific content, resources and job opportunities! Following: 4,997. Followers: 3,417. Chip House.

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Twitter Startups Work Management Marketing Management 261

Leadspace

DECEMBER 14, 2021

This creates a customer-specific B2B Graph with multi-source validation — 70M+ companies, 240M+ Buying Centers, 280M people from 30+ curated third party data sources and a broad array of first party data. In next week’s blog we will tackle the next selection category — Data Sources & Types.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71