vendor 
Online Marketing Institute
NOVEMBER 28, 2012
Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July. By TJ Raphael.
Biznology
JULY 23, 2014
They want to hear from their vendors, regularly. The vendor website is a top resource when conducting product research and honing in on a purchase decision. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support. Not just when they are ready to make a purchase.
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Biznology
JANUARY 23, 2012
One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services. Image via Wikipedia.
Lattice
NOVEMBER 24, 2015
Proper training, staff selection and the documentation of playbooks or processes is critical to long term success with technology in marketing and sales. Personnel Enablement is Critical : Technology alone cannot affect transformational change. ” I can’t wait until it launches December 1!
Biznology
JANUARY 30, 2015
Train and motivate them well. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Test a few vendors to find the one that works best with your data. They don’t follow the rules; or there are no rules. Give them objective rules to follow.
Biznology
SEPTEMBER 25, 2015
Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products. So, after I read that book, I phoned Jill Rowley , and together we developed a series of social training sessions. This means outside-in thinking instead of inside out.
The ROI Guy
SEPTEMBER 3, 2010
IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun.
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