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B2B Marketing Events Around The World - Dec 2011

MLT Creative

December 7, Training Workshop: Sales and Marketing Alignment London, England: This workshop is essential for those responsible for lead generation in particular, both client and agency side, including heads of marketing, marketing managers, marketing executives, account managers, account executives and marketing specialists.

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B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz

Adobe Experience Cloud Blog

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. It will come off as encroaching.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Advanced ROI business case tools and training should be provided to direct and channel sales professionals to help them advance from traditional product / solution selling, to the value selling buyers now demand. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

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B2B Marketing Creative - Not the job I wanted 50 years ago

MLT Creative

In Gatlinburg, every kid got a cap gun, and the chance to shoot at Yankees from the train. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Get your B2B LinkedIn Toolkit.