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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

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My favorite B2B resources: Top blogs, research sites and thought leaders

Biznology

A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff. Ruthless B-to-B Marketing. And their highly rated event in Cleveland every September. Demand Gen Report.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

White Papers. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July.

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples. Click here to learn more.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Train and motivate them well. You can find more thorny data issues and solutions in our new white paper , available for free download. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

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2011 B2B Marketing Predictions

Online Marketing Institute

iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. Traditional, paper-based direct marketing is an increasing effective tool to reach your audiences. Promoting customer participation with each other. b2bmarketing

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Sales Enablement Effectiveness?

The ROI Guy

Sales enablement seeks to address these challenges, providing the practices, resources, training and tools needed to help fight Frugalnomics. Are marketing and sales enablement teams producing the right presentations, white papers and tools for sales professionals to use in customer engagements? April 2009.