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2011 B2B Marketing Predictions

Online Marketing Institute

However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. The use of highly targeted Direct Marketing will steadily increase in 2011. I’d love to hear your thoughts. +

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B2B Marketing Events Around The World - Dec 2011

MLT Creative

Here's what's on tap for marketing industry events for December. December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design.

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Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. We made it very easy for them.

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

Paul is also a sought-after speaker in the digital marketing space. He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. and Social Selling Rules!

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Writing Your Own Book to Establish Authority

B2B Digital Marketer

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. There’s a lot of branding.

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Focused on B2B marketing for over 20 years, Lee is both a digital marketing practitioner and creative content entrepreneur. 02:06 – Lee’s background in B2B Digital Marketing. 08:03 – The importance of sales being in tune with marketing. 09:02 – Lee’s passion in B2B Digital Marketing.

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Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. Usually there’s a marketing director, a sales team.