Biznology

MAY 28, 2014

But it also means training for your key-entry personnel. Train and motivate call center personnel, customer service, salespeople, and distributors—anyone with direct customer contact—to request updated information at each meeting. B2B Marketing B-to-B marketing B2B marketing data hygiene database marketing marketing database'

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

JANUARY 30, 2015

Train and motivate them well. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MAY 28, 2015

Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different. So classically trained practitioners need to go with the flow and adjust to the new vocabulary. Everything old is new again.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80