Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July.

B to B 40

B to B Paid Content Social Media CMS Development 40

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

JULY 23, 2014

They still rely on trade shows and events for product information–second only to peers and colleagues. This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. They like print materials, for brochures, checklists, handbooks, case studies. Block and tackle.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

markempa

APRIL 24, 2009

Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Speakers must be trained on how to engage with both audiences. Getty Images via @daylife. But the benefit is huge.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Online Marketing Institute

FEBRUARY 22, 2011

However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. So there you have it – Emerging Marketing’s top B to B predictions for 2011. I’d love to hear your thoughts. +

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Biznology

SEPTEMBER 25, 2015

So, after I read that book, I phoned Jill Rowley , and together we developed a series of social training sessions. Using social and hashtags for key events such as trade shows and the football World Cup 2014 improved our brand awareness. We made it very easy for them.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80