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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Seminar/Training.

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Why Servant Marketing Matters

markempa

Empower employees who touch your customers with the resources, training and tools to really help them. Marketing Strategy b-to-b B2B business-to-business complex sale servant marketing' Help customers identify and solve problems. Give customers content and expertise that helps them gain clarity.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Train and motivate them well. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. It’s a never-ending battle.

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2011 B2B Marketing Predictions

Online Marketing Institute

However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. And, how soon will they really be adopted by business. I’d love to hear your thoughts. +

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. Half of the attendees reported that they had no formal social media training or enablement plans in place.

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Meeting IRL Makes Social Media More Meaningful

MLT Creative

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. If Amy was powering the #broganmemphis train, then Alys - a PR pro from Howell Marketing - kept it on the tracks. Amy and her team planned, promoted and did an outstanding job pulling off this event.

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Deep Insights on Customer Experience and Technology

B2B Digital Marketer

Um, and in being able to incorporate that into the business to business, uh, digital marketing, interactive marketing, and ultimately sales activities and customer retention activities is really vital, is really vital. Well, I came into B to B marketing through a fairly security route because I I’m an engineer by background.