Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

MLT Creative

JUNE 22, 2010

He didn't have me at hello, but when he said that he'd just been to the MLT Creative website, he at least bought himself another few seconds. The call was business-to-business and, since B2B marketing is what we do at MLT Creative, I'm always willing to discuss a mutually beneficial business deal.

Business to Business 40

Business to Business Personalization Advertising Agencies Paid Search Agency 40

MLT Creative

AUGUST 9, 2010

This Week's B2B Word on the Street is: CREATIVE. The first time a person is called "creative" usually happens early in life, and it's sometimes used as an explanation for the child being a bit "different." And while the most creative people I know are definitely not followers, they're not always totally original, either.

Creativity 40

Creativity Advertising Agencies B to B B2B 40

MLT Creative

FEBRUARY 2, 2012

I wrote my original article as I was just beginning to dive into social media and inbound marketing with optimistic expectations. In business, as in football, we can’t wait to win. Photo Credit: Total Pro Sports Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

B2B Marketing 40

B2B Marketing B to B Advertising Agencies Planning 40

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. To be successful in social media, it helps to be human.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

MLT Creative

JANUARY 30, 2012

QR codes are still somewhat on the fringe, but with smartphone numbers constantly on the rise, there are still some great opportunities to add them to your B2B marketing mix. There have been several articles over the past year with ideas for utilizing QR codes in B2B. Will you consider QR codes for your B2B marketing mix?

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

JULY 30, 2010

With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. In fact, I welcome it, because each time we overcome these objections to inbound marketing, it makes us a better partner for our clients.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

MLT Creative

SEPTEMBER 24, 2010

As a creative director and co-founder of Velocity , a B2B marketing agency in the UK, he’s a kindred spirit and someone I proudly follow (and retweet). I was very honored to be asked, because Velocity is known for having created one of the best B2B eBooks ever, “ The B2B Content Marketing Workbook.”

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. ” With so many worthy contenders, the marketing professionals who will be judging these awards have a big challenge ahead of them. So what makes one B2B Twitterer the best? Great question.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

NOVEMBER 16, 2010

If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. Let me break it down for you. How is that possible?

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

MARCH 7, 2011

Using QR codes for B2B programs can be just as powerful if you understand they’re a new technology with a (for now) limited audience. At MLT Creative, we’ve recently done a few QR code projects for B2B. The best advice is to stay open-minded and be creative with this new tool. Do QR codes have a future in B2B?

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

AUGUST 9, 2011

I am one of three partners at the B2B marketing agency, MLT Creative. One of our best ideas a few years ago was to quit making excuses for focusing so much on our clients’ marketing needs that we neglected our own. Download advanced content from our B2B Marketing Idea Series:

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

SEPTEMBER 2, 2011

Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass – one of the world’s leading experts on new business – as a speaker for an event at our east Atlanta campus. 5) Keep up with all client deadlines and agency new business development efforts. Day 30 arrived and I failed.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

MLT Creative

APRIL 8, 2011

” That’s how I feel about our team at MLT Creative – except for the part about me being the fastest. For several years in a row, we have received the award for “Best B2B Integrated Marketing Campaign,” and this year we also took home top honors for “Best Event Marketing Campaign – Under $100K.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

SEPTEMBER 8, 2011

I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. ” I set multiple goals for myself with and was determinted to achieve measurable marketing results. Goal: Keep up with all paying work, do our best at it and win some new business too. Actual: Success.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They have it wrong.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

MLT Creative

AUGUST 16, 2011

adventure land of digital printing that would illuminate any marketing professional’s imagination. I know many printers are having to rethink their business model to survive. And as much as social media marketing is over-hyped, printing is too often overlooked.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

MLT Creative

OCTOBER 21, 2011

Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

MLT Creative

SEPTEMBER 22, 2011

As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. This was the picture HubSpot CEO and Co-Founder Brian Halligan painted during his “Inbound Marketing 2.0”

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. It’s not too late for you.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Since this was for a B2B. However, show-specific blogs were written and promoted via Twitter and LinkedIn.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog. The LinkedIn Company Profile: Is your B2B in the top 1%? But you can do better.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan.

Social Media 40

Social Media B to B Media Advertising Agencies 40

MLT Creative

MARCH 1, 2012

If you’re reading this, there’s a good chance you’re also in B2B marketing. Until recently, I was possibly the least automated B2B marketing professional on Twitter. The B2B Twitterer Of The Year Awards recognize professionals each year who set great examples.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

AUGUST 2, 2011

This Week's B2B Word on the Street is: SELLING. I have been in the advertising and marketing business for decades now, and I believe it's my understanding of the creative process, strategy, human nature and selling that has helped me succeed. Download advanced content from our B2B Marketing Idea Series:

B to B 40

B to B B2B Advertising Agencies B2B Sales 40

MLT Creative

JULY 9, 2010

Both of these tools make the book a must-read and a continued resource for any marketer’s library. If you develop and consult on b2b branding like I do, or just want to see how your brand stacks up, I recommend this guide as an excellent starting point.

Buzz 40

Buzz Brand Identity Branding B to B 40

MLT Creative

APRIL 25, 2011

After reflecting on it the past few weeks, I think there are some great takeaways from this that every B2B firm should consider. B2B firms often make marketing decisions based on field experience gained over the years. Find creative ways to engage them and start the conversation.

B2B 40

B2B B to B Advertising Agencies Focus Group 40

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

FEBRUARY 14, 2011

Later it occurred to me that, in B2B marketing and new business, there may be some parallels here worth noting. Lose the fear in a new business meeting. When going into a new business meeting, even a veteran presenter still gets “butterflies. photo credit: www.fishingfury.com.

B to B 40

B to B B2B Advertising Agencies Business 40

MLT Creative

FEBRUARY 25, 2011

As a creative director at MLT Creative in Atlanta, I’ve been involved in art directing many photo shoots for clients over the years. I follow people related to B2B marketing, creativity, design, new business, content development, branding, emerging technologies and, of course, photography.

B to B 40

B to B Advertising Agencies Creativity Twitter 40

MLT Creative

DECEMBER 9, 2010

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. Why not ask B2B marketing experts I trust to answer my question via tweet? Why not ask B2B marketing experts I trust to answer my question via tweet? No more leaks.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

AUGUST 12, 2011

Schaefer , a marketing professional, professor and friend I first met through Twitter about three years ago. It could be about marketing, social media, blogging or life, and whether you’re curious, inquisitive, contrarian or doubtful, he’ll often reply. I've always considered marketing to be my favorite sport, though.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

MLT Creative

MAY 25, 2010

Well, whatever you're doing in the B2B marketplace, please be sure the customer and prospect engagement experience is well thought out, lest it be you or a client who ends up with "crickets in your hair." And in B2B sales, that is certainly far better than just the chirping of crickets. What can be done? 2010 Lead Generation Guide.

CRM 40

CRM Advertising Agencies B to B BtoB 40

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. cahidalgo Big miss for marketing!

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48