Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. This powerful solution lets you create automated processes to target shoppers with personalized offers and messages. Check out our list of the 17 best marketing automation tools.

Marketing Automation Services 102

Marketing Automation Services eCommerce Marketing Automation Top of Funnel 102

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. What is Email Automation? What are the Benefits of Email Automation?

Automation 262

Automation Auto Responder Trigger Marketing Touchpoints 262

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Set Up a Trigger-Based Model.

Email Marketing 276

Email Marketing Automation Campaigns Planning 276

Stevens & Tate

JANUARY 29, 2025

Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes. In this article, well explore how automation tools can transform your product events, making them more impactful and measurable. What is Product Events Marketing Automation?

Marketing Automation Services 96

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 96

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? List Management, Automation, FB Ads. Limited Segmentation. Automation, Reporting.

Marketing Management 370

Marketing Management Email Marketing Budget Programs B2B Marketing 370

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships. The Benefits of Email Automation.

Marketing Automation Services 278

Marketing Automation Services Marketing Automation Email Marketing Automation 278

Webbiquity

NOVEMBER 21, 2024

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups. Guest post by Indiana Lee.

B2B Marketing 164

B2B Marketing Work Management Planning Marketing Management 164

Marketing Insider Group

JULY 15, 2020

Automation is certainly a hot-button topic these days, especially among data-driven marketers. According to recent research from Social Media Today, 3 out of 4 marketing teams are utilizing automation in some form in their current strategies. Some of the main benefits of automation are incredibly obvious.

Marketing Automation Services 279

Marketing Automation Services Marketing Automation B2B Marketing Automation 279

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. So we have handpicked the top 10 that we believe are reliable and best in the market. Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation. Use cases abound.

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 154

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 154

Zoominfo

JUNE 9, 2025

How many times has your team proposed a creative new strategy or killer go-to-market play, only to have their ideas strangled in a thicket of IT, data science and engineering conflicts? Retention and Growth Signals: Leverage predictive churn indicators and engagement triggers to reduce risk and maximize lifetime value.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Cross-Selling Marketing Management 130

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Here, you’ll find everything you need to know about email automation, the benefits it offers, and how you can get started. What is email automation?

Automation 265

Automation Ad Building Digital Marketing Funnels Eye-Tracking 265

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 118

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Management 130

Marketing Management Marketing Automation Services Ideal Customer Profiles Marketing AI 130

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. The Importance of Email Personalization in Marketing. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

Email Marketing 349

Email Marketing Personalization Psychographics Marketing & Strategy 349

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 293

Lead Nurturing Class Budget Programs Lead Scoring 293

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. What is B2B Marketing Automation?

Marketing Automation Services 180

Marketing Automation Services Ideal Customer Profiles Marketing Automation Efficiency 180

SendX

MAY 31, 2021

YES, Email Marketing is different from Marketing Automation. To ensure that you pick the one that fits into your marketing plans better. What is Email Marketing? Email Marketing is basically sending emails to a bunch of people who have signed up for your email list. So, no automation?

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. But email marketing has come a long way since the days of batch-and-blast strategies. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement. What you’ll learn What is personalized email marketing?

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 367

Work Management Marketing Management Email Marketing Planning 367

markempa

APRIL 27, 2017

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. The goal of this post is to give you seven tips to boost your email nurturing and marketing results immediately. Read more on How Empathy Will Grow Your Sales and Marketing Pipeline.

Top of Funnel 306

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 306

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Email Marketing 360

Email Marketing Statistics Open Rate Marketing Automation Services 360

Sage Marketing

APRIL 27, 2025

HubSpot workflows can automate and simplify B2B lead generation. Heres a quick overview: Lead Nurturing : Automate email sequences based on lifecycle stages. Form Responses : Trigger instant follow-ups after form submissions. Interest-Based Groups : Segment leads based on actions and preferences.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Hubspot 52

Martech

FEBRUARY 11, 2025

As a HubSpot consultant and marketing strategist, Im always talking with clients about this! Post-webinar segmentation in HubSpot Filter attendees by specific metrics to customize follow-ups, while non-attendees get re-engagement paths. Want to turn webinars into a powerhouse for lead generation and nurturing?

Webinar Metrics 108

Webinar Metrics Hubspot Marketing & Strategy Ideal Customer Profiles 108

Single Grain

APRIL 17, 2025

In the world of Account-Based Marketing (ABM), the quality of your targeting directly determines the effectiveness of your campaigns. By tapping into these insights, marketers can move beyond basic account lists to create highly targeted segments that enable relevant messaging and significantly improved results.

Account Based Marketing 52

Account Based Marketing Segmentation ABM Marketing AI 52

CMSWire

JUNE 12, 2025

Automation with impact. Automation with impact. AI models streamline service and marketing tasks, which increase efficiency while maintaining a human feel. The Gist Proactive engagement works. Predictive AI helps companies address customer needs before problems arise, which improves satisfaction and reduce churn.

Marketing AI 97

Marketing AI Work Management Sitefinity Lead Ranking 97

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. It’s frustrating, right?

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Martech

AUGUST 8, 2024

Marketers are already interacting with the deft and care of a personal shopper. With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights.

Positioning 119

Positioning Personalization Work Management Customer Satisfaction 119

Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Triggers include users purchasing a product, engaging with a blog post, signing up for your service or abandoning their shopping cart. The benefits of drip marketing.

Lead Nurturing 279

Lead Nurturing Autoresponders Marketing Qualified Leads Lead 279

markempa

DECEMBER 4, 2024

Here’s a Shocking Truth About B2B Marketing: Many companies are running blind. They have sophisticated tech stacks, complex automation, and detailed processes. Traditional market segmentation defines borders of entire territories.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Paid Search Agency Companies 120

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Marketing, sales, customer success and operations — all elements of GTM — work together to drive revenue growth across these areas.

Account Based Marketing 137

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 137

Martech

MAY 21, 2025

The April HubSpot updates bring new power to automation, deeper reporting insights and long-awaited improvements to forms, workflows and CRM customization. It then cross-references that data with your site visitors to provide a full picture of which companies are in-market.

Hubspot 75

Hubspot Enterprise Management Lead Ranking Work Management 75

SendX

OCTOBER 29, 2020

Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. Segmentation Is Mandatory Stay an expert, small nuances do make a difference.

Email Campaigns 256

Email Campaigns Email Marketing Work Management Campaigns 256

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Data-driven automated email nurturing can help B2B organizations engage with leads, creating a streamlined, scalable way to guide prospects through the sales funnel.

Top of Funnel 91

Top of Funnel B2B Sales Enterprise Management Marketing Automation Services 91

Stevens & Tate

MARCH 13, 2025

In the rapidly evolving world of digital marketing, email marketing remains a cornerstone of effective customer engagement. With the advent of artificial intelligence (AI), email marketing has transcended traditional practices , leveraging AI to revolutionize how businesses interact with customers throughout their journey.

Marketing AI 94

Marketing AI Email Marketing Psychographics Marketing & Strategy 94