Act-On

MAY 27, 2025

Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, thats just the beginning. When marketing can put some of that work on autopilot. But do you know what else helps?

Marketing Automation Services 130

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Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships. The Benefits of Email Automation.

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Marketing Automation Services Marketing Automation Email Marketing Automation 278

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation. Use cases abound.

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 312

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Martech

MARCH 12, 2025

You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. But here’s a hard truth: most email automations are just noise. 60 or 90 days).

Automation 111

Automation Urgency Marketing Marketing Automation Services Click Rate 111

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. What is B2B Marketing Automation?

Marketing Automation Services 180

Marketing Automation Services Ideal Customer Profiles Marketing Automation Efficiency 180

SendX

MAY 31, 2021

YES, Email Marketing is different from Marketing Automation. To ensure that you pick the one that fits into your marketing plans better. What is Email Marketing? Email Marketing is basically sending emails to a bunch of people who have signed up for your email list. So, no automation?

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

SendX

FEBRUARY 25, 2019

One option that you may have never thought to use is email marketing automation. While there are more than a few ways to begin nurturing your leads, email automation is one that should definitely be considered. Believe it or not, email marketing automation isn’t quite as impersonal as it may sound.

Marketing Funnels 231

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Martech

MAY 21, 2025

If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. Zapier just released natural language agents, making automation even accessible.

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Marketing AI Automation Tips API 124

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Set Up a Trigger-Based Model.

Email Marketing 276

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Stevens & Tate

MAY 5, 2025

In 2025, as marketing automation trends reshape the industry, businesses are turning to HubSpot AI marketing features to stay ahead. As AI-powered personalization, predictive marketing strategies, and seamless CRM integration redefine the digital landscape, marketers must adapt to stay competitive.

Marketing Automation Services 52

Marketing Automation Services Hubspot Marketing Automation Trends 52

Sage Marketing

SEPTEMBER 4, 2024

This is where B2B marketing automation comes in, offering a powerful toolbox to streamline workflows, nurture leads, and ultimately drive conversions. This guide equips you with the knowledge and best practices to build a winning B2B marketing automation strategy, featuring HubSpot as a leading solution.

Marketing Automation Services 52

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Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

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Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 154

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 154

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Management 130

Marketing Management Marketing Automation Services Ideal Customer Profiles Marketing AI 130

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

Act-On

MAY 27, 2025

The good news is that the same tactics that make your marketing efforts successful can also work for your internal audiences. Weve gathered some of our favorite ways to use marketing automation to make your internal comms a little easier. What if you waste your time and resources on something that totally flops? FInd out more.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Planning 130

Outgrow

MARCH 24, 2025

How to Integrate Outgrow and GoHighLevel for Powerful Marketing Automation We’re excited to announce the newest addition to Outgrow’s integration ecosystem! Our latest update brings you seamless integration of Outgrow and GoHighLevel, which is designed to elevate your marketing automation capabilities.

Outgrow 52

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Martech

NOVEMBER 6, 2023

Marketing automation allows marketers to speed up processes and increase efficiency. However, there are some quick wins your marketing organization can achieve by making small changes to your existing marketing automation program. Dig deeper: What is marketing automation and how can it help B2B marketers?

Marketing Automation 127

Marketing Automation Automation Planning Marketing Management 127

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

Budget Programs 127

Budget Programs Marketing Budget Paid Search Agency Advertising Agencies 127

Act-On

MARCH 25, 2025

Marketing automation platforms have become indispensable for businesses seeking to engage audiences, nurture leads, and streamline their marketing workflows. Act-On and HubSpot are top contenders, each offering unique tools to support marketing teams in automating campaigns, tracking engagement, and maximizing conversions.

Act-On 130

Act-On Marketing Automation Services Comparison Hubspot 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Martech

FEBRUARY 28, 2025

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more leads, revenue or conversions for your business? Effective automation starts with a plan.

Top of Funnel 72

Top of Funnel Automation Trigger Marketing Marketing Funnels 72

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. When building automations, you’re attempting to automate repetitive processes and create more customer connections.

Marketing Automation Services 127

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Sage Marketing

MAY 11, 2025

Our vast experience and HubSpot statistics over the years show that B2B marketing automation can boost your revenue by over 10% in just 69 months, but common mistakes can derail your efforts. Marketing-Sales Misalignment: Disconnected teams mean missed opportunities. Fix inefficiencies before automating.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Sales Qualified Leads B2B Marketing 52

Martech

JULY 24, 2024

This is a common problem with modern marketing tools. Step 1: Turn on integrations Most marketing tools have built-in integrations. Typically, this will be your marketing automation platform (MAP). To automate, we’ve got to get computers talking together, so we need APIs. But something’s missing.

Marketing Automation Services 119

Marketing Automation Services API Marketing Analytics Tools Trigger Marketing 119

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 117

Marketing Automation Services Work Management Marketing Automation Marketing Management 117

Zoominfo

MARCH 3, 2021

By automating that step using a scoring trigger, they collectively save 50 hours a week, and over 2,500 hours annually that can instead be put towards other, more important sales activities. This is where automation comes in — CRM automation, to be exact. What Is CRM Automation? Benefits Of CRM Automation.

CRM 179

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Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 115

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Enterprise Management Automation 135

markempa

APRIL 27, 2017

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. The goal of this post is to give you seven tips to boost your email nurturing and marketing results immediately. Read more on How Empathy Will Grow Your Sales and Marketing Pipeline.

Top of Funnel 306

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 306

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. In an ideal world, this is orchestration at its finest.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation CRM Work Management 121

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Martech

NOVEMBER 19, 2024

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. Processing.

Linkedin 127

Linkedin CRM Enterprise Management Hubspot 127

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Here’s how it might change. Get MarTech! In your inbox.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Enterprise Management 120

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually. “I

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Automation Tips 117

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Complex automations.

Marketing Automation Services 131

Marketing Automation Services Intent Marketing Automation Email Marketing 131