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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

In the last several years, SMS marketing has become an intriguing channel used to enhance the efforts of email marketing to provide brands with the opportunity to create unique customer experiences. Brands most often use email marketing for: Newsletter emails to share information about new efforts at the company.

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Klaviyo Best Practices: How to Build an Email Campaign in Klaviyo

SmartBug Media

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Creating a Campaign in Klaviyo.

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List Growth Strategies to Gain Revenue from Your E-Commerce Email & SMS Efforts

SmartBug Media

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

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How to Build a Strategy to Collect Contact Information for Email and SMS Campaigns

SmartBug Media

Email and SMS campaigns are crucial components of your retention marketing strategy. Both make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers, delighting and redirecting them towards product or useful piece of content. Who are those emails and SMS messages going to?

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Campaign Power Couple: Combine Email and SMS Marketing

Vision6

So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication channels, such as email? Email vs SMS Marketing. There are advantages and drawbacks to both email and SMS marketing.

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’Tis the Season! Holiday Hacks to Drive More Sales Through Email & SMS

SmartBug Media

To ensure brands are top of mind for the holidays, we have a few website and email/SMS tips for our clients: Website hacks that highlight sales with banners, pop-ups, and automatically applied coupons. Email automations & hacks that mirror holiday nostalgia to tap into buyers’ imaginations. Holiday Email Automations.

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