Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Both Unica and Alterian have been exceptionally forward-thinking among marketing automation vendors in preparing for this transition.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Biznology

MAY 5, 2016

So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. Please meet New York’s happiest database marketer. In some cases, we also manage these tools on behalf of clients as a managed service.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Webbiquity

MAY 28, 2014

This isn’t just about how much of their money can fit in your wallet (you can always get a bigger wallet, so that’s not a problem), but also how you can fit your product or service to provide for the customer. Your YBR should be customized and tailored to the prospect, and flexible to adjust itself to their goals / desires / situation.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. The trick to winning these benefits is becoming a platform in the first place.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

GreenRope

JULY 27, 2020

Five Reasons Digital Marketers Love Automation. In recent years, marketing automation has become very popular among businesses of all sizes. Digital marketers love it because it makes their life easier. Marketing automation has revolutionized the way businesses are able to connect with leads and clients.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Modern B2B

MAY 22, 2023

With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager. For SaaS software it’s different. This builds trust which is a fundamental component of loyalty.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

SmartBug Media

FEBRUARY 11, 2021

CRM platform implementations and migrations are not as hard as you may think. Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. Marketing Hub: Marketing emails, landing pages , and so forth.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Unfortunately, the data in most CRM systems isn’t tight enough to help marketing. Is that a reflection on the software, or on how people use it?

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. Marketing Hub: Marketing emails, landing pages , and so forth.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

APRIL 30, 2012

It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email. And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Biznology

MARCH 6, 2015

This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. Marketing automation systems are increasingly baking this option into their tools. Categories like marketing manager and financial analyst don’t seem to work anymore.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. With this planning, it is easier to define your automation requirements.

Social Media 123

Social Media Work Management Marketing Management Media 123

Conversica

JULY 31, 2020

Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation? Now you may say: So long as our digital marketing matches our messaging, it’s enough. This is where an Intelligent Virtual Assistant (IVA) leads the way. After all, she was a welcome addition to the team!

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

Salesforce Marketing Cloud

MAY 2, 2022

That’s why marketing leaders are all about customer data platforms (CDPs). Despite the fact that CDPs are ubiquitous in marketing, many people continue to be a bit mystified by them. Yet despite the fact that CDPs are ubiquitous in marketing, many people continue to be a bit mystified by them.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Vendor Categories So far so good, but it’s really just theory. But things aren’t quite so simple.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Hubspot

JULY 10, 2015

Digital magazine subscriber data is usually housed with multiple outside vendors. Email newsletter lists are often in an outside email service provider. Event attendees are likely on a spreadsheet in the marketing department. And, any lists generated by editorial might be on word documents on the editor’s computer.

ROI 28

ROI Marketing Automation Services Funnel Advertising Digital Marketing Funnels 28

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. At worst, your tactics will be seen as what they are—spam—and you will alienate even the prospective clients that might have had a relevant interest in your product or service.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Biznology

JUNE 29, 2017

Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Thanks to marketing automation, email communications have become very easy to deploy, and there’s no question that email is effective for current customer communications. Special service levels.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Hubspot

SEPTEMBER 6, 2013

To fully understand smart content and why it''s growing as a marketing term, it helps to step back and take a look at a larger shift happening across many of the popular products and services we use today. Marketing has started to follow a similar trend. 1) The Marketing Database. 3) An Integrated Platform.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

Webbiquity

MAY 29, 2012

Anyone familiar with website analytics tools understands that when you visit a website, certain bits of knowledge about you are collected: your (approximate) geographic location, browser used, device used, network (corporate or ISP), and of course your behavior (pages viewed, time spent) while on the site. Most definitely.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Smarte

MAY 24, 2023

A top sales database provider can provide businesses with comprehensive and reliable data that can help them identify potential customers, reach out to new markets, and grow their business. They must have a vast database of companies and contacts, covering various industries and geographic locations.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

The Point

OCTOBER 3, 2012

Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

InsideView 100

InsideView Zoominfo Content Landing Pages 100

The Point

JULY 13, 2012

I’m not sure I’d have much patience for a company, regardless of any interest I might have expressed in their product or service, that wanted to share links to educational and entertainment-type content with me via email, particularly if those links arrived with any frequency. But maybe that’s just me. Occasionally?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Customer Experience Matrix

FEBRUARY 25, 2010

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

SmartBug Media

JUNE 9, 2021

HubSpot’s custom properties feature allows users to define custom properties or “fields” outside of HubSpot’s default contact properties within their customer relationship management (CRM) platform. Custom properties can be created on contact, company, or deal records and are available across the Sales, Marketing, and Service Hubs.

Hubspot 98

Hubspot CRM Marketing Automation Services Marketing Management 98

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40