B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads
markempa
AUGUST 16, 2006
It was originally a blog post I wrote back in June. It was originally a blog post I wrote back in June.
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markempa
AUGUST 16, 2006
It was originally a blog post I wrote back in June. It was originally a blog post I wrote back in June.
markempa
JULY 20, 2005
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
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markempa
NOVEMBER 1, 2006
In fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they already have. In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead? Read Target Marketing: What’s a Lead? Read Target Marketing: What’s a Lead?
BOP Design
JANUARY 9, 2018
Public Relations? There are a lot of great PR firms out there that are dabbling in the digital marketing space, including social media and web design. Lead Generation? Don’t automatically assume that an agency is focused on lead generation. In a true partnership, you both succeed.
markempa
AUGUST 23, 2006
" Ive written a number of times that educational content is an important tool for lead generation. Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program. Do you qualify leads before sending them to your sales team?
markempa
OCTOBER 31, 2006
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
Marketing Craftmanship
JANUARY 16, 2013
Webinars and public forums entail lead qualification and follow-up with prospects. On its own, publication of the article was unlikely to generate any viable, near-term new business prospects. White papers and case studies become quickly outdated.
markempa
NOVEMBER 22, 2006
» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.
markempa
AUGUST 29, 2007
Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I still wonder about the value of social networking tools for lead generation and business development that Wegerts article brings up.
markempa
AUGUST 30, 2007
" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh. " I think youll find it valuable.
markempa
SEPTEMBER 12, 2007
According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.
markempa
APRIL 5, 2006
« Reaching Decision Makers | Main | Lead generation with Podcasts » Best Practices in Demand Generation Sridhar Ramanathan, over at the Pacifical Group Blog , just published an article on the best practices demand generation.
markempa
JUNE 28, 2007
I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.
markempa
FEBRUARY 23, 2006
« Teleseminar on Selling to BIG Companies with Jill Konrath | Main | Marketing That Reaches Decision Makers In Big Companies » Macs Tasty Recipe for Lead Generation Success I liked the article, " A Tasty Recipe for Lead Generation ," by Mac McIntosh in Microsoft Certified Professional Magazine Online.
markempa
AUGUST 17, 2007
How do you build your library of relevant lead nurturing content? A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?
markempa
SEPTEMBER 29, 2006
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? However, as Krol’s article shows, the telephone shouldn’t stand alone.
markempa
MAY 8, 2006
« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? " by Jeanette Borzo.
markempa
AUGUST 16, 2006
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So “get hip” and read this article.
markempa
JANUARY 23, 2006
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
markempa
JUNE 14, 2007
« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz?
markempa
MAY 13, 2007
My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject. Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Our exchange spawned an article by Bryan Eisenberg over at ClickZ.
markempa
AUGUST 24, 2007
And thats where Ive found " lead generation huddles " help get that ironed out. I also passed along this recent article " Closed Loop Marketing " by Greg Anderson. Unless this is understood, our attempts to measure results after the fact simply wont work.
markempa
NOVEMBER 8, 2005
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
markempa
AUGUST 18, 2006
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
markempa
MARCH 21, 2006
I wrote a post called, " Asking for referrals does more than Generate Leads ," based on the Harvard Business Review article, “The One Number You Need to Grow” by Frederick F. Jim Lenskold and Bill Lee just wrote a practical article on MarketingProfs which builds on Reichheldss research and ideas.
markempa
JUNE 14, 2006
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are coming to your site for information.
markempa
JANUARY 19, 2006
« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com.
markempa
AUGUST 11, 2005
« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.
markempa
APRIL 3, 2006
To develop an effective lead generation program, you need a process that identifies decision makers along with their sphere of influence before you can initiate a productive conversation. The article also features comments from my friends Mac McIntosh and Jill Konrath.
markempa
MARCH 2, 2006
« Podcast Segment 1: Selling to BIG Companies | Main | Generating Real Sales Leads from Tradeshow/Conferences » Consistent Lead Generation Pays Over Long Term In many ways, the disiplines of B2B and B2C marketing and lead generation are different.
markempa
JULY 10, 2006
A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.
markempa
JUNE 7, 2005
« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Comments Should blogs and RSS be a part of your lead generation strategy?
markempa
JUNE 23, 2005
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are "opinion molders."
markempa
FEBRUARY 23, 2006
« Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? » Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association.
markempa
NOVEMBER 15, 2005
« Google Makes Web Analytics Free but will it help your lead generation? During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.
markempa
JUNE 7, 2005
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
markempa
MARCH 28, 2005
« Podcast: How Trigger Events improve Lead Generation | Main | New PDF Tracking Gives Us Pause » My Mention In Writers Digest Bob Bly mentioned me in a recent Writers Digest article. His brief mention created a noticeable spike in visitors. Thank you Bob and welcome fellow writers! Thank you Bob and welcome fellow writers!
markempa
MAY 18, 2007
Train your sales people on how to optimize your lead generation investment and give your feedback. Centralize the lead qualification process. Share lead generation best practices amongst the sales team. Share details about upcoming, events, articles, and press coverage.
markempa
JANUARY 4, 2006
The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. If youre planning any type of event marketing, Ruth Stevens new article on MarketingProfs.com is a great place to start. Her book, Trade Show & Event Marketing , is definitely worth checking out too.
markempa
APRIL 6, 2006
A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. is using podcasts to generate sales leads and revenue for their sales training events. A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. Ideas or tips of the day.
markempa
JUNE 14, 2005
Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques.
markempa
JUNE 21, 2006
MB) Also, an interesting article " Its Not Too Late To Start Blogging (But It Will Be Soon) ,"was just published on RainToday.com by Larry Bodine. MB) Also, an interesting article " Its Not Too Late To Start Blogging (But It Will Be Soon) ,"was just published on RainToday.com by Larry Bodine.
markempa
JUNE 21, 2006
If they are askew and going in dissimilar directions, sales and marketing will not empower a successful complex sale or sales lead strategy. I liked the collaboration tips in Sherri Leopards article, " Five Steps to Connect Marketing to Sales, and Sales to Financial Results " in MarketingProfs.com.
markempa
JUNE 7, 2005
" I liked this article because touches on two points that Ive been writing and speaking about for some time. " I liked this article because touches on two points that Ive been writing and speaking about for some time.
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