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Why we care about search marketing

Martech

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

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The Top 10 Free Content Analytics Tools

Contently

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics. Let’s take a look.

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Overview of the Google Ads Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results.

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E-commerce analytics: What role do analytics play in B2B e-commerce?

Sana Commerce

Enter e-commerce analytics. Whether you want to assess how your web store is performing currently, predict how it might perform in the next two quarters, or test revenue-boosting strategies, a thorough understanding of analytics is essential. Table of contents What is e-commerce analytics? What pages are they clicking on?

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

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What social media tasks to automate and what to personalize

Sprout Social

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

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Things you do not know about Ad Exchange

Valasys

What is an Ad Exchange? An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). Conversely, publishers utilize SSPs to showcase their available ad space, ready for monetization.