Vidyard

MARCH 5, 2021

It can also integrate video into your email, content, and digital marketing strategies. Integration with email platforms. Integrations with MAP landing pages and sales engagement tools such as Salesloft and Outreach. Tracking is all about analytics. Does your marketing team want to use video for campaigns?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. Get more backlinks to pages with embedded videos. Get more opens and clicks on your email sends. How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? Landing pages. Video Marketing Strategy 3.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Benefits of Video for Sales Emails 2.1 Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? When videos do appear in the main results (and not just on the “Videos” tab), they tend to sit near the top of the page. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

NOVEMBER 7, 2019

Many marketing and sales teams continue to focus on early-stage campaign metrics, making it hard to prove the impact of video on revenue. Accurate video analytics are paramount to a successful and scalable video strategy. Many motivating factors have contributed to an increase in leaders adding a video to their sales and marketing mix.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. What’s the policy on using third party tracking pixels in emails?

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

NOVEMBER 7, 2019

Many marketing and sales teams continue to focus on early-stage campaign metrics, making it hard to prove the impact of video on revenue. Accurate video analytics are paramount to a successful and scalable video strategy. Many motivating factors have contributed to an increase in leaders adding a video to their sales and marketing mix.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Vidyard

MARCH 27, 2018

More than just a creative way to stand out, it’s helping them boost click-through and conversion rates on key outbound marketing campaigns and email nurture programs. People are always expecting a sales pitch, so we don’t try to be a wolf in a sheep’s clothing” says Aisha Ghuman, Director of Marketing and Field Enablement at Quorum.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Video Marketing 65

Vidyard

JULY 27, 2015

Implementing marketing automation can effectively bridge the gaps between the various technologies, and empower marketing and sales to work closely together.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Work Management Marketing Management 52

Vidyard

FEBRUARY 23, 2016

Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them. Act-On: 2x more engagement and 62% more time on page. Get the Guide. Get the Guide.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Vidyard

DECEMBER 9, 2015

It boosts email click-through rates and on-page conversions. Or is it a lead generation campaign? Heck, it doesn’t even have to be a page-turning, edge-of-the-seat type of story. It wanted me to tell you that it’s tired of being dumped in brand awareness campaigns over and over. So how can you make the most of it?

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

OCTOBER 27, 2019

Think About Your Video Campaign Strategy 8. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Research Your Target Audience for Video 4. The sky’s the limit!

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

MARCH 5, 2021

It can also integrate video into your email, content, and digital marketing strategies. Consider what type of metrics and analytics would be valuable to your and your company. What kind of problems are you trying to solve and how would analytics help with that? Does your marketing team want to use video for campaigns?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 3, 2018

The video can be played in-line alongside the rest of your awesome content on the page. Reduce storage and server costs Plus, having a video library eliminates the need to send files back and forth, ultimately allowing your business to save on storage and email server costs. With that much video, you need an organizational system.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

FEBRUARY 2, 2021

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Watch and Learn Want to learn about using video in sales emails via video? Benefits of Video for Sales Emails 2.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Benefits of Video for Sales Emails 2.1 Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

AUGUST 18, 2014

A simple, talking-head style interview can be shot and edited within a week, but a complex creative campaign or videos requiring motion graphics will likely take longer. This will help you when scheduling realistic timelines and campaigns. On it’s own dedicated landing page?). Your homepage? In a blog post?

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

OCTOBER 3, 2018

Reduce Storage and Server Costs Plus, having a video library eliminates the need to send files back and forth, ultimately allowing your business to save on storage and email server costs. Land account-based marketing (ABM) accounts: Personalize the videos each account can see so everything they discover seems relevant.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

JULY 31, 2015

But as you expand your use of video across marketing programs; such as web, email marketing, content campaigns, demand gen, social, and events; something not-so-entertaining starts to happen. What about embedding videos in landing pages built by your marketing automation system? Analytics and insights.

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Vidyard

OCTOBER 16, 2013

In this stage you’ll want to leverage videos targeted to your ideal customers on your blog, on landing pages, and on social media channels. Try setting up a meeting or call by sending out a personalized video in an email to your lead.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

NOVEMBER 27, 2013

To seal deals you have to prospect and then validate your leads, so in this post I’ll discuss how you can leverage calls to action (CTAs), email gates, and A/B split testing – all valuable video optimization techniques – to help you generate and then determine the quality of your leads.

Validation 51

Validation Lead Scoring Lead Ranking Sales Qualified Leads 51

Vidyard

JANUARY 14, 2014

Here’s an example of lead score thresholds: Lead Score Priority Action 0-40 Interested Nurturing/Drip Emails 41-60 Lead Telemarketing/Email Campaigns 61+ Sales Qualified Lead Direct Sales Outreach How this score is built depends entirely on what your marketing and sales teams feel drives engagement.

Lead Ranking 51

Lead Ranking Lead Scoring Sales Qualified Leads Video Marketing 51

Vidyard

DECEMBER 4, 2020

Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works?

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

OCTOBER 27, 2019

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. But how do you know whether it’s, you know, working? Driving sales pipeline.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

MARCH 27, 2018

.” New capabilities launched by Vidyard today include: Enhancements to its Personalized Video solution to support dynamic, real-time personalization of video content on websites and landing pages as well as expanded support for audio personalization. “Our holiday video was just that. .

Paid Search Agency 13

Paid Search Agency Work Management Marketing Management Video Marketing 13

Vidyard

SEPTEMBER 18, 2020

In this blog, we’ll cover how you can use video at every stage of your event marketing campaigns. Don’t forget to pair your video with a strong call to action (CTA) and an effective event landing page to drive those registrations. The pre-event email marketing effort drove: A 29% open rate (vs. Contents 1. Learn More.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Video Email Statistics 2.9 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Landing Page Videos 3.3.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

NOVEMBER 11, 2016

It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. All campaigns take effort, but really great video usually goes above and beyond. Video Marketing Campaign of the Year – Lenovo & Traction. Thus, the “Users Happen” campaign was born.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

AUGUST 21, 2015

We attended every talk and made pages upon pages of notes. Predictive analytics is one way. By providing a list of accounts you’ve closed, predictive analytics can determine common characteristics and pinpoint future prospects that are likely to close also. Here’s a summary of the key information you’ll want to take away.

Sales Qualified Leads 100

Sales Qualified Leads Practices Top of Funnel High Quality Lead 100

Vidyard

FEBRUARY 16, 2017

Look for things like email gates and contact forms (that can be customized to your needs) built into the video. Reporting, Analytics & ROI : VPs should be more than a place to keep all of your videos. The easier it is for them to access and send it (like directly from their email!) Then ask: where are these leads sent to?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Vidyard

SEPTEMBER 24, 2019

You can’t send the full file in an email or text—it’s too big. You might get by just fine with a free hosting service like YouTube for a marketing campaign video but need something more secure for a homepage video. YouTube includes some basic analytics, but they don’t reveal much more than how many people watched. Upside: Reach.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

SEPTEMBER 18, 2020

In this blog, we’ll cover how you can use video at every stage of your event marketing campaigns. Don’t forget to pair your video with a strong call to action (CTA) and an effective event landing page to drive those registrations. The pre-event email marketing effort drove: A 29% open rate (vs. Contents 1. in 2015) A 5.5

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Vidyard

JULY 21, 2017

Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. In this post, we’ll share some tips and tricks to help you go video —adding the special sauce that can really amp up your outbound email and nurture campaigns.

Email Marketing 50

Email Marketing Video Marketing Campaigns Top of Funnel 50