Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. So, you always have the most up-to-date measure of the potential impact Apple’s Mail Privacy Protection may have on your email program.

Privacy Protection 109

Privacy Protection Privacy Open Rate Deliverability 109

ANNUITAS

MAY 1, 2014

I sat in on several sessions focused on automation, analytics, and reporting. I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Accountability in marketing.

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Spam complaint rate.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Indirect business impact. Subscriber relationships.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Litmus

AUGUST 2, 2021

Privacy & trust. You can access the full recording at any time and read the Q&A below. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Where can we get more information on applying BIMI to our emails? Newsletters.

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. We will also explore how you can harness this technology and seamlessly integrate it into your next marketing campaign.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Sage Marketing

AUGUST 21, 2023

By automating email workflows, you can deliver timely and relevant content to prospects and customers, resulting in increased engagement, improved lead nurturing, and ultimately, higher conversion rates. By investing time and effort in creating engaging email content, you can increase open rates, click-through rates, and conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Binary Demand

JUNE 12, 2023

They offer list management, automation, analytics, and tracking. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Referral Programs: Implement a referral program where existing subscribers can refer friends or colleagues to join your email list.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

They offer list management, automation, analytics, and tracking. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Referral Programs: Implement a referral program where existing subscribers can refer friends or colleagues to join your email list.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

ANNUITAS

SEPTEMBER 15, 2015

Failing to do this before launching a program will ensure that your emails land directly in the spam folder, or worse, not even reach your prospects at all. You must adhere to the laws regarding privacy and email governance for each country you send communications to (and they are all different). Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Litmus

APRIL 29, 2021

A plain text email template you can start with. There are a number of reasons why: Spam filters like to see a plain text alternative. HTML-only emails are a red flag for spam filters. Most email service providers (ESPs) have an area where you can add or edit the text version of your campaign. Some people simply prefer it.

CAN-SPAM 129

CAN-SPAM Bandwidth Template Deliverability 129

Litmus

MAY 26, 2021

Trying to stand out in the crowd can be overwhelming. Dive deeper into email engagement with Litmus Email Analytics. So you can see what’s working and optimize your email program. Customer actions, such as abandoned carts, page views, and contact engagement can show us exactly what the customer is looking for.

Brand Identity 114

Brand Identity Branding Trigger Marketing Mobile Marketing 114

ConvertKit

APRIL 10, 2019

With your target audience in mind, you can create email sign up forms that give your audience a great experience from the first step in their email subscriber journey. Then you can make sure the answer to their problem is reflected in the first touchpoint you have with a potential subscriber: the email sign up form.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

With your target audience in mind, you can create email sign up forms that give your audience a great experience from the first step in their email subscriber journey. Then you can make sure the answer to their problem is reflected in the first touchpoint you have with a potential subscriber: the email sign up form.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. Deliver and win Let’s break down what opt-in email marketing is and how you can make sure you’re doing it right – and avoid mistakes.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. When it comes to technology, maturity can be a disadvantage.

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

SugarCRM

DECEMBER 11, 2013

Testing Deliverability. Can Spam Compliance. Web Analytics. Social Analytics. All of that holiday togetherness can lead to passive aggressiveness, free-flowing opinions, political arguments, and intensifying rounds of the silent treatment – or is that just my family? Privacy Policy. Microsites.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SendX

FEBRUARY 16, 2021

When done right, it can generate impressive returns - 4200% return on investment. By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. Using spam triggers. According to statistics, last year, U.S. What is Email Optimization?

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Act-On

SEPTEMBER 24, 2023

The no-link rule cuts down on spam, but some of the posts and conversations feel a little thin without the ability to link to outside sources. Email Marketing Gurus LinkedIn marketing groups can still be a fun place to connect with peers, even if there are fewer than there used to be. which can get a little repetitive.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. That way, you can find what you’re looking for FAST.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Litmus

JULY 20, 2021

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? Here’s what we found.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

LeadSquared

OCTOBER 22, 2021

Email Deliverability Rate. The ability to deliver emails successfully to a subscriber’s inbox is email deliverability. Email deliverability rates are critical and several KPIs depend on deliverability. Your email deliverability rate should be as high as possible.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. See how the right technology can pay off for your small business. Take a free tour What can you do to make sure your small business email marketing is hitting the bullseye for your target audience?

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. The truth is, spam trigger words are a thing of the past. Try Litmus Spam Testing today. LEARN HOW ?.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

CoSchedule

JANUARY 12, 2023

These words of Katelyn Bourgoin prove a newsletter is a goldmine that can significantly boost revenue. Measure: Track your email marketing metrics so you can gauge your progress. Adjust: Make changes that can improve any underperforming metrics you measured. Or you can download it manually here. Email Address.

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84