Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

BenchmarkONE

MAY 14, 2020

Market Analysis. Part of your market analysis involves examining the various customer segments within it. Performing this analysis should be thorough, and you should do everything possible to really zero in on what the market looks like. Competitor Analysis. Trends Analysis. Customer Analysis.

Research 81

Research SWOT Analysis Marketing & Strategy 81

Marketing Insider Group

NOVEMBER 16, 2021

Competitive intelligence (insights and analysis and NOT just data and information) is a key competency fueling and supporting Thought Leadership. Just because you can deliver a report, metric, or measurement, don’t forget that you need to meet the needs of your stakeholders – and NOT what you can deliver for reporting and analytics.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

AUGUST 30, 2019

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Hubspot

NOVEMBER 19, 2020

To that end, conduct market research exercises like a Porter's Five Forces Analysis or a SWOT Analysis to determine your strengths, weaknesses, buyer power, threat of substitutes, or other attributes compared to competitors in this new market. Survey Your Customers. Featured Tool: Customer Satisfaction Survey Templates.

Planning 101

Planning Template Marketing & Strategy Marketing Strategy 101

Business Brainz

FEBRUARY 5, 2022

Research papers, survey reports, industry research and market research insight providers are other useful sources that a sales team needs to keep tabs of. Business priorities to list strategic business priorities including SWOT analysis of the target account.

Planning 52

Planning Ad Building SWOT Case Study 52

Inbox Insight

JANUARY 15, 2019

But before you can even consider strategy you need to stand back and consider your current situation… Situation Analysis: Where are we now? Competitor Analysis. This is why competitor analysis is critical. Then, like you have for your own business, run a SWOT analysis for each of your competitors.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Inbox Insight

JANUARY 15, 2019

But before you can even consider strategy you need to stand back and consider your current situation… Situation Analysis: Where are we now? Competitor Analysis. This is why competitor analysis is critical. Then, like you have for your own business, run a SWOT analysis for each of your competitors.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Oktopost

DECEMBER 8, 2020

You need to take the methodical approach and create a competitive landscape analysis. A competitive landscape analysis is a proactive way to understand how you compete with your industry peers. What is competitive landscape analysis? The value of competitive landscape analysis. Competitive landscape analysis example.

Analysis 111

Analysis SWOT Peer-to-peer Top of Funnel 111

Marketing Insider Group

AUGUST 30, 2019

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Hubspot

NOVEMBER 17, 2010

In a new report from Econsultancy , when small and medium sized business were asked how they decide on new marketing tactics, they gave analyzing competitor efforts as the number one determinant. You can start with a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The other is to analyze their website for content.

SWOT 28

SWOT Planning Webinar Metrics Trade Show 28

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? Find out how you can conduct an in-depth competitive analysis here. Pull together a report. Analyse your company.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? Find out how you can conduct an in-depth competitive analysis here. Using a wide variety of sources (e.g.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Single Grain

JUNE 3, 2021

Therefore, a marketing manager reports to ?? Therefore, the marketing director reports to ?? If the company doesn't have a CMO, the marketing director will report to the CEO. Here are the different duties of a marketing director: Conduct Market Research and Analysis. Which is better – focus groups or surveys?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Marketing Graham

DECEMBER 30, 2020

The strategy consists of SWOT analysis which should identify areas for improvement (so you offer the very best proposition), but also your main advantages. Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

ClearVoice

APRIL 2, 2020

Let’s say your keyword analysis for the granola bar company reveals many of your audience members are experiencing embarrassing health problems which led to a diagnosis of Celiac disease and adopting a gluten-free lifestyle. HubSpot reports that 51 percent of B2B marketers include visual assets in their content marketing strategies.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Valasys

OCTOBER 4, 2018

According to a survey conducted by ITSMA , 75% of executives welcome even unsolicited material if and when the ideas are relevant to their business. SWOT analysis of the target account. Decision-making hierarchy. Account affiliation. Activity/engagement history. Skills and proficiencies. Experience with your category.

Account Based Marketing 40

Account Based Marketing Top of Funnel Planning ABM 40

Directive Agency

MAY 9, 2017

Reporting on analytics. SWOT Analysis. Mine search query report to add negative keywords. Mine Search Query Reports. For industry studies/reports and more best-in-class B2B search marketing content please subscribe to our blog. Content marketing. Content promotion via target outreach. Keyword research.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85