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Is Your Marketing Working? Good Data Correlation Will Tell You

Salesforce Marketing Cloud

The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat? How does a marathon runner’s race time correlate with the number of hours they train?

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. This analysis focused on the Salesforce ecosystem, given its critical mass.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

The goal of the campaign is to get a target contact to click on the call-to-action and request a demo or free trial. One example of an outbound sales tactic is the triple touch process , where reps work to connect with prospects through a series of personalized messages. What makes a sales strategy effective?

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How to use decision intelligence to tackle complex business challenges

Martech

Decision intelligence (DI) is an evolving discipline that combines data, analysis, AI, automation, and experience to make better decisions. DI helps guide decision-makers with actionable insights using optimization, simulation, and decision-analysis techniques. What is decision intelligence? Calculated decisions.

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The role of AI in creating a more human customer experience

Sprout Social

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. In this article, we’ll break down what AI customer experience is all about and the technologies that power it. These are the most prominent ones.

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Does Data Make You Smarter?

Salesforce Marketing Cloud

One example: data storytelling, where writers dig into data to produce compelling visualizations. I am all for education, but there are folks who I know who are not formally trained in analytics, who just have a feel for it,” said Mike Jacobs , vice president of performance marketing at Etsy. Here, we debunk three data dictums.

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AI Is Everywhere — But Are You Building it Responsibly?

Salesforce Marketing Cloud

But for all the good AI has contributed to the world, the technology isn’t perfect. AI is trained on reams of data that have been collected over time. India, China, and the European Union all published guidance or draft regulation for responsible AI last year. Innovate with AI. Innovate with AI.