Martech

MAY 5, 2023

Marketers know this as “the sales funnel”. The advent of AI and the avalanche of data has distorted the shape of the funnel. Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel. AI, coupled with search, will only make the journey faster.

Top of Funnel 108

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 108

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data?

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? improvement vs. 2.9% worsening). improvement vs. 2.9%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? improvement vs. 2.9% worsening). improvement vs. 2.9%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. Expiration Rate of Intent Data.

Intent Data 84

Intent Data Vendors Intent Analysis 84

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. The amount of data you have at your fingertips should have no limit.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Five Ways to Succeed at Intent Marketing.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. Expiration Rate of Intent Data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Aberdeen

FEBRUARY 6, 2019

The world of analytics has evolved in many ways; non-data scientist users are more empowered to embrace analytics and the technologies that support this new analytics userbase, such as interactive data discovery, artificial intelligence (AI), natural language processing (NLP), and machine learning.

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

NetLine

APRIL 11, 2024

An Analysis of 6.2 The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year. Let’s begin with one of the more “controversial” subjects in modern marketing and NetLine’s bread and butter: Gated content.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

Zoominfo

SEPTEMBER 7, 2021

The Evolution to Small Data When tracing the progress of information since big data arrived, sales teams will immediately recognize certain milestones. For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. We are an intent data company.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

QuanticMind

NOVEMBER 29, 2018

As a digital marketer, you know that in order to truly succeed in digital marketing, you need to understand the needs of your audience, target them at the precise moment of purchase intent, and deliver a relevant message that helps them convert — easier said than done. The State of Today’s Business Intelligence.

Marketing AI 40

Marketing AI Mobile Advertising Business Mobile Marketing 40

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

SalesIntel

AUGUST 2, 2023

While Lusha has been a prominent choice for obtaining contact information, 2023 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

ABM in Action

JUNE 29, 2023

NetLine , a content marketing and lead generation company, launched INTENTIVE , which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account.

Intent 52

Intent Intent Signal Account Based Marketing Intent Data 52

SalesIntel

MAY 5, 2023

Limitation 2: Department-Focused Package ZoomInfo offers different packages for the sales, marketing, and HR/recruitment departments. If you want buyer intent data then you have to get the marketing package, but having direct dial numbers comes with the sales package. If you want both you’ll be paying extra.

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

SalesIntel

JANUARY 10, 2024

Smart buyers understand that digital audience data influences ad performance. When data is clean, current, and relevant, it provides a meaningful boost to KPIs. But mediocre data can deplete your marketing budget – or, worse, your client relationship. Let’s get started. Free Trial 2.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Aberdeen

FEBRUARY 22, 2019

But DeepSqueak has revolutionized rodent vocalization analysis; from its availability, to its design (which is intended to empower non-expert users to analyze ultrasonic vocalizations), to its easy integration with existing rodent behavioral procedures. Do you know which specific companies are currently in-market to buy your product?

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

Engagio

NOVEMBER 19, 2020

Talk to any ABM analyst, read any ABM report, or listen to any ABM keynote, and they’ll all give you the same advice for getting started with ABM: The most critical piece in your marketing strategy is selecting the right accounts. However, this is not how many B2B marketers were trained to think. Are these markets growing?

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. Our latest survey taps into the Insights for Professionals (IFP) network of IT decision makers for insights into what makes IT buyers tick.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

6sense

DECEMBER 9, 2021

Latané immediately discussed the central theme for the conference — Welcome to the RevTech Revolution — and explained that revenue teams are finally recognizing that the old ways of marketing and selling simply don’t work anymore. 77% of buyers say their last purchase was very difficult. They’re ready for a change.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Hubspot

JULY 17, 2023

Of top-performing sales organizations , 57% have harnessed AI for forecasting, understanding customer needs, and competitive intelligence. Sales, with its data-intensive nature, generates vast amounts of unstructured data. AI sales software structures data, analyzes sentiment, and finds patterns that need a closer look.

Marketing AI 50

Marketing AI Work Management Marketing Management Forecasting 50

TrustRadius Marketing

MAY 31, 2022

For enterprises looking to maintain a strong competitive advantage, marketing intelligence becomes indispensable. This data is crucial for formulating business strategies or developing a marketing strategy. Marketing intelligence is important for many businesses but essential for enterprises.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

SalesIntel

FEBRUARY 26, 2024

Limitation 2: Department-Focused Package ZoomInfo offers different packages for the sales, marketing, and HR/recruitment departments. If you want buyer intent data then you have to get the marketing package, but having direct dial numbers comes with the sales package. If you want both you’ll be paying extra.

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

SalesIntel

MAY 26, 2023

A well-executed Go-to-Market (GTM) strategy is essential for organizations to thrive. However, to achieve their goals effectively, GTM teams require accurate and up-to-date market data. With unlimited, real-time data, sales reps can build stronger relationships, increase conversion rates, and drive more revenue.

Marketing Analytics Tools 95

Marketing Analytics Tools Paid Search Agency Marketing AI Zoominfo 95