KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Advanced SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Competitor analysis. Competitor analysis.

Paid Content 251

Paid Content Budget Programs Research Marketing Analytics Tools 251

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. While AI still won’t take your marketing job , it can help you be more productive. There is only one you.

Marketing AI 315

Marketing AI Curation Content SERP 315

Marketing Insider Group

JULY 24, 2023

SERP Similarity Clustering And then there’s SERP similarity clustering. This method involves comparing the search engine results pages (SERPs) for different keywords, and grouping them based on how similar the results are. It uses machine learning algorithms to analyze SERP data and group related keywords together.

Keywords 220

Keywords SERP Eye-Tracking SEO 220

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Brightedge

FEBRUARY 4, 2021

February 2021 Update: As we do every month, we've updated our analysis and data to bring you the latest insights on Featured Snippets and Universal Search. The SERP landscape is also constantly changing and has evolved dramatically over time. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 198

SEO Lead Scoring Lead Ranking SERP 198

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

nDash

APRIL 10, 2020

SEO not only streamlines the content creation process, it also ensures your content reaches the right people in the SERPs. This is especially true if your competitors have a long-term strategy to dominate the SERPs. That’s why it’s essential to perform a comprehensive SEO competitor analysis. Google SERPs.

Analysis 52

Analysis SEO Marketing & Strategy Marketing Strategy 52

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP).

Marketing AI 123

Marketing AI Google Lead Scoring Lead Ranking 123

Brightedge

OCTOBER 9, 2020

8 min read Update: This blog has been updated with 2020 data and information. The layout of the search engine results page (SERP) is also up for grabs. Are they checking out blog content or watching videos? 87% of consumers begin their journey digitally. As a result, the brand saw a 30% increase in its Quick Answer ranking.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

seo.co

MAY 19, 2020

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. What Is an SEO Competitor Analysis? Table of Contents. Conclusion.

Analysis 98

Analysis SEO Domain Cost Per Click 98

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Evaluate Top SERPs. But, for some reason, the content just isn’t being found organically.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Top Rank Marketing

APRIL 8, 2024

There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. A content audit is essentially an SEO analysis of your website that focuses entirely on its content ecosystem, as opposed to technical factors and the like. Actually, there are several reasons!

Lead Scoring 120

Lead Scoring Lead Ranking Paid Search Agency Content 120

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. But what is the path to reeling in those big fish?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” You can use these for SEO, content development, and digital marketing. Finally, there are a few other places where you can start identifying keywords, including: Blog comments, making note of when people ask about certain topics.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Marketing Insider Group

OCTOBER 11, 2023

In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy. As a result, this can help your website rank higher in SERPs. For us, it’s content marketing. This means you can easily update, add, or remove content as needed.

Lead Ranking 259

Lead Ranking Content Lead Scoring Keywords 259

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). Ranking highly in search results is vital to digital marketing success. The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements.

SEO 274

SEO Traffic Tips SERP 274

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 76

SERP Google Verticals Keywords 76

Top Rank Marketing

MARCH 18, 2024

With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search. As a marketer, here’s what you need to know about Google SGE and the broader impact of AI on search. What is Google SGE? using TikTok for search ).

Traffic 74

Traffic SERP Guidelines User-Generated Content 74

Top Rank Marketing

OCTOBER 25, 2023

Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Examples of techniques and elements of a typical SEO audit include: Keyword research and analysis: Which keywords are you ranking for? Link profile: Quality backlinks remain a staple of SEO in B2B marketing.

SEO 136

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 136

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). However, oftentimes, marketers find themselves bogged down in day-to-day deadlines that they lose sight of the bigger picture.

SEO 149

SEO Top of Funnel SERP B2B 149

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Finally, your PR department should be tracking SEO rankings to determine if there has been any improvement in the search engine results pages (SERP).

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Top Rank Marketing

JANUARY 24, 2024

For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. SEO strategy is a cornerstone of digital marketing. It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business.

Marketing AI 134

Marketing AI SEO Ad Building Marketing & Strategy 134

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Contently

MARCH 30, 2023

They want a high rank on high-volume search engine results pages (SERPs), but they’re late to the game and don’t have anything unique to say. So consider this my real-world SEO advice column for content marketers who want to get off the hamster wheel. The problem isn’t (usually) the writing. Sounds great, right?

SEO 198

SEO SERP Content Keywords 198

Moz

DECEMBER 17, 2020

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? ? ? ? ? ?. And we'll finish with backlink analysis. Hi, Moz fans.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Top Rank Marketing

FEBRUARY 14, 2024

Improved search rankings The quality of a page’s backlinks is one of the main factors search engines consider when awarding SERP placements. Various SEO tools can provide backlink analysis features to make this process much faster. Learn more about how SEO fits into a broader B2B marketing strategy.

Link Building 128

Link Building SEO Ad Building Lead Scoring 128

Sharpspring

FEBRUARY 25, 2020

This is why properly conducting competitive analysis in marketing is so important. Laying Down the Competitor Analysis Framework. Conducting competitive analysis goes far beyond simply running a quick Google search for your competition. In other words, they are reaching a different market. Find Your Competitors.

Analysis 53

Analysis Marketing Automation Services Lead Scoring Lead Ranking 53

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. They provide insights that allow you to make informed decisions about existing content and future marketing activities. Improve SERP rankings for certain topics.

Lead Scoring 336

Lead Scoring Lead Ranking Marketing Analytics Tools Content 336

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Blog Traffic. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 356

Buyer Intent Intent Work Management Marketing Management 356