The Point

JANUARY 11, 2024

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. As an agency owner , I want our clients to be successful and drive better marketing results.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Marketing Insider Group

FEBRUARY 19, 2024

With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? From the flexibility and specialized skills of freelancers to the strategic prowess and scalability of agencies, we’re here to unpack the pros and cons.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Consider the following criteria to set your business up for success.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Rain: The Growth Agency

JANUARY 28, 2021

29, 2020 /PRNewswire/ — Rain the Growth Agency has partnered with home fitness equipment leader Horizon Fitness , expanding the company’s direct-to-consumer marketing efforts with a new TV creative and media campaign. ” said Sue Collin’s Chief Client Officer at Rain the Growth Agency. . PORTLAND, Ore.,

Advertising Agencies 52

Advertising Agencies Paid Search Agency Creativity Ad Agencies 52

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

The Point

FEBRUARY 28, 2023

At our agency , we’ve developed and executed a wide range of MDF-funded programs for dozens of tech clients. Work with your BD representative or agency partner to define clear expectations and KPIs. Weaving that story into content, ads, and other campaign assets will help your company stand out. Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Convince & Convert

MARCH 14, 2024

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Discover what a digital marketing agency is and what it can do for you. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. Brand recognition is the exception if only because certain B2B brands drive engagement no matter what, but even then, that brand recognition is never (at our demand gen agency , anyway) a goal unto itself. I guess you can.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

QuanticMind

OCTOBER 9, 2018

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Yet even the best SEM agencies struggle with a fundamental problem: search engine marketing is not where the customer experience lies. And for many, it still is. And for many, it still is.

SEM 40

SEM Advertising Agencies Paid Search Agency Ad Agencies 40

Martech

APRIL 19, 2024

Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC. She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. Petrullo ran PPC ads on search platforms for years, but she’s shifting her agency’s strategy. More questions?

Lead Gen 115

Lead Gen Paid Content Social Media Sales Qualified Leads 115

Go Beyond SEO

APRIL 18, 2024

These tips are useful whether you manage a Pest Control PPC Agency or your own marketing. Targeted keyword research is essential for successful PPC campaigns. Seeking the help of Pest Control PPC Experts can ensure the success and effectiveness of your PPC campaigns. With their help, your campaigns do really well.”

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Top Rank Marketing

DECEMBER 13, 2023

Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency. Handing this off to an agency makes the process more efficient, freeing you to focus on more strategic tasks.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Marketing Insider Group

NOVEMBER 6, 2023

To get your website in order, use the following tips: Develop enough content: According to Getting Attention , comprehensive pages can help align your content with your ad campaigns. This means you’ll have all your current marketing responsibilities on top of the additional responsibility of managing ad campaigns.

Paid Search Agency 243

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 243

Top Rank Marketing

FEBRUARY 26, 2024

.” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 111

Go Beyond SEO

MARCH 20, 2024

That’s where Amplify Visibility , the elite Plastic Surgery PPC Agency , comes in. Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry. What sets Amplify Visibility apart from other agencies is their unique approach.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Keep in mind best practices to ensure your automated marketing campaigns are personable. The software can also automate collecting data and sending out personalized campaigns.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Webbiquity

FEBRUARY 17, 2022

Hire an Agency To Help. Hiring an agency to help fine-tune your messaging or expand your brand exposure is a smart step. Hiring an agency to help fine-tune your messaging or expand your brand exposure is a smart step. Get Creative With Campaigns. Get creative with your marketing campaigns and new product launches.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Webbiquity

FEBRUARY 22, 2022

For example: Always-on influencer campaigns are more effective than one-off efforts. Influencers are almost three times as likely (71% vs. 25%) to say they do one-off campaigns with brands as to work on an ongoing retainer basis. A new report offers a wealth of guidance for doing B2B influencer marketing better. Well, maybe.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Including audio creative in an omnichannel delivery platform makes it easier for advertisers and agencies to capitalize on the channel with a more efficient workflow that can handle dynamic ads. Serving to audio.

Creativity 116

Creativity Paid Search Agency Campaigns Advertising Agencies 116

SEMrush

FEBRUARY 28, 2019

For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge. We have some tips on how to conduct a good PPC campaign based on an agency‘s experience. Knowing that any small action can lead to a boost — in sales or in cost per sale — is real pressure.

PPC 98

PPC Campaigns Ad Agencies Consulting 98

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 125

Privacy Paid Search Agency Ads Privacy Protection 125

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Martech

JANUARY 2, 2024

Because marketers are in the frontlines, they are closer to activities that collect customer data, such as data collection forms or behaviors related to campaigns/channels. Conversely, campaign naming is critical, as they can be very helpful when sorting reports, etc (more on that below).

Ideal Customer Profiles 116

Ideal Customer Profiles Paid Search Agency Advertising Agencies Top of Funnel 116

Marketri

APRIL 18, 2024

Assessing a Company’s Starting Point When a company first comes to a marketing agency, the agency evaluates where that company is in their marketing journey. This helps determine how quickly the company can expect to see results from the agency’s efforts.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Planning Marketing & Strategy 62

Valasys

APRIL 19, 2024

However, from a broad perspective, most need more specialized skills, budget, and personnel to make impactful campaigns. This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies. Image Source. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

SocialPilot

FEBRUARY 5, 2024

The influencer marketing campaign included three factors: a brand, an influencer, and a social media platform to conduct the activity. When a brand or an influencer initiates the collaboration, the campaign is designed based on the goals, and then the content is created and shared. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

sagefrog

JANUARY 3, 2024

The curtains are closing on yet another remarkable chapter in the history of one humble marketing agency. Won Exciting Awards We took a leap and submitted an integrated marketing campaign for one of our clients to a prestigious international creative award— and won Silver ! Well, it’s that time again!

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

SocialPilot

JANUARY 21, 2024

In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. My recent influencer marketing campaign is a testament to that. As you prepare to launch your influencer marketing campaign, you must have a proper plan in the place to guide you at every step. But first, let’s start from the basics.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Martech

JANUARY 9, 2024

However, this isn’t to say you need a fully fleshed-out campaign to dip into the creator economy. It’s a good idea to get familiar with and build a roster of talent for future campaigns, even if you don’t have a project brief yet. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Agencies are very good at taking direction.

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Martech

APRIL 26, 2023

Partnering with a reliable provider can relieve the pressure of executing complex link-building campaigns while freeing valuable time and resources. Seasoned professionals know their onions and have the required skills and expertise to execute effective linking campaigns. So, with an in-house specialist, one link can cost you $800+.

Link Building 118

Link Building Advertising Agencies Ad Building Tips 118

SocialPilot

FEBRUARY 6, 2024

However, creating an influencer marketing campaign that yields great results is easier said than done. The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

seo.co

MAY 31, 2023

The Role of an SEO Consulting/Ad Agency Ad agencies come in all shapes and sizes. Some ad agencies offer a little bit of everything. If you’re currently in a position where you struggle to see real results from your search engine optimization efforts, you need to hire an ad agency. And we’re here to give it to you.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97