Remove agency attitudes
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How to Get a Google Ads Certification

Hubspot

Even if you don't want a role in PPC, the certification is still helpful for any marketer. PPC advertising, especially through Google Ads, makes up the bulk of online advertising. Take the exam with an attitude of learning, rather than completing. In other words, you can easily stand out if you get certified.

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Using Surveys at Every Stage of the Buying Funnel

BenchmarkONE

Prospect and consumer surveys are powerful tools for marketing agencies. Attitudes and Expectations Surveys. Determine whether the product or service you are offering meets customer expectations before and after purchase, as well as general customer attitudes about your company. . Customer Retention Surveys.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

3 Ways to Build a Better Agency-Client Relationship. Another great article as it provides insights from both the client and agency perspective on problem solving. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. Chatbot Marketing: Is It the Strategy of the Future?

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Essential online advertising trends | 2021

Bannerflow

In IAB Europe’s recent report ( Attitudes to Programmatic Advertising 2020 ), they noted that more and more marketing agencies are adopting this trend – in fact, 71% of agencies were considering this solution in 2020, compared to 57% in 2019. Contextual targeting improves your advertisement’s relevancy.

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The Ideal Skill Set for a Search Marketer [VIDEO]

Directive Agency

Whether you’re in-house and hiring your own team or you’re an agency hiring specialists or account managers, the people that you hire dictate the quality of the work. Not every SEO or PPC person is a master at Excel or really understands a high-level BI or run data analysis. Search marketing has really long time frames.

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B2B Marketing 2021 Trends

The Lead Agency

Consumer attitude & behaviour shifts: Due to government restrictions, the way consumers have lived for the majority of 2020 has been vastly different than ever before. This will likely impact consumer attitudes and behaviours long into the future. The post B2B Marketing 2021 Trends appeared first on The Lead Agency.

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How to Build Your First Agile Team Charter

Marketing Insider Group

One of the reasons we encourage teams to build their own charters, without direct influence from leaders, is to support a greater agency around how things get done. Jill – PPC Specialist (master of the paid traffic through AdWords and social media ads). It’s crucial that the team does not have its values thrust upon it.