Infographic: SiriusDecisions on How to Evaluate Demand Creation Agencies

The Point

Just as B2B marketing has evolved rapidly in the last decade, so too have the marketing agencies who service those B2B companies. The infographic below provides an outline of what SiriusDecisions considers to be the core capabilities of the new demand creation agency.

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Stop Asking Your Marketing Agency for Client References

The Point

As one of the principals at a B2B marketing agency , I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of selecting (who have we not asked recently?), Most agencies (ours included) provide their client list online for all to see.

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Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

The Point

Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise.

Four Major Obstacles Every Digital Marketing Agency Faces Today

Webbiquity

However, its rapid evolution has created numerous challenges for smaller digital marketing agencies. Here are four of the major problems digital marketing agencies face and how to overcome them. For any digital marketing agency, its website is basically the online portfolio.

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Best Practices for Selling to Government Agencies

Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. agency can be a great way to increase profits. about how to sell government agencies and he. for selling to government agencies to give you a. you want to get in touch with a federal agency, this may prove.

Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. In this Episode: How digital agencies have changed over last 5-10 years.

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Are Agencies the Future of Marketing Automation?

The Point

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises.

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33 Owners Share Insights Into Content Marketing Agency Trends [Infographic]

Atomic Reach

What is a Content Marketing Agency? Agencies have been around for a while now. We connected with 33 owners of various digital agencies who share their insights on the trends of content marketing agencies today. So, these agencies offer content marketing as a service.

Agencies Have a Morale Problem

Contently

Like most industries, the agency world is in an intense period of transition. As competition heats up from media and tech companies, and brands turn to in-house teams , agencies are being forced to evolve or die. That pressure has had detrimental effects on agency employees.

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Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. Agencies also need to share their knowledge with clients, and lead by example. If you have an agency, make sure you’re listed in their directory.

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How B2B Marketing is Changing in 2018

the company or primary agency) 1 Facebook ads 2 Webinars 1 Social media content 1 Event marketing (fewer but more focused) 1 Facebook ads 2 Blog subscribers (not doing this well) 1 Twitter ads 1 Advertising / reviews on software review. 1How B2B Marketing.

Why Change is Happening Now for Agency Models

Marketing Insider Group

The post Why Change is Happening Now for Agency Models appeared first on Marketing Insider Group. We’ve spoken with hundreds of marketing and PR professionals over the last few years about their challenges in this “always on” customer-centric world.

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Why You Need a Content Marketing Agency to Build Traffic and Leads

Marketing Insider Group

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. The post Why You Need a Content Marketing Agency to Build Traffic and Leads appeared first on Marketing Insider Group.

What Does 2019 Hold for Digital Marketing? 9 Agency Owners Bare Their Hearts

Marketing Insider Group

9 Agency Owners Bare Their Hearts appeared first on Marketing Insider Group. As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again.

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Financial benchmarks for B2B marketing agencies

The B2B Research Blog

You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ). I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. The average agency turnover is £4.08 These can be used to see where your agency sits relative to the rest of the agency population. 1st 25% of agencies) turnover up to £1.3

Are B2B agencies adapting quickly enough?

The B2B Research Blog

Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. So why are these agencies struggling? Three years ago 40 agencies featured in the league table, now there are 70.

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7 Best Email Marketing Tools for Agencies

Hatchbuck

Email marketing is still, after all of these years, one of the most successful digital marketing tactics you can offer as an agency. You’ll have different requirements if your agency offers email marketing as part of its broader services, versus if you specialize in the discipline.

How To Select The Right Content Marketing Agency

Marketing Insider Group

The post How To Select The Right Content Marketing Agency appeared first on Marketing Insider Group. The foundation of a strong content marketing strategy is quality content. You need brilliant content to actually achieve results from your well-thought out strategy.

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. You want a long-term relationship with this agency. We've got you covered with key pointers to ensure you pick the right agency. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency.

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What Content Marketing Managers at Agencies Must Know in 2019

DivvyHQ

The number of agencies across the world that specialize in content marketing is in the thousands. Content Marketing Institute (CMI) lists 243 in its agency directory , and that total only scratches the surface. Content marketing managers at agencies are especially under the gun.

Many Agencies Do Content Marketing – But Do They Really?

Marketing Insider Group

A few weeks back a fellow marketer responded to a question and the name of the agency in her email signature caught my eye, so I visited her site find out exactly what they do. The post Many Agencies Do Content Marketing – But Do They Really?

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How agency technology can support your content marketing journey

Tomorrow People

Great agencies use the latest content marketing tools and technology to strengthen your partnership and establish high-performing strategies. Along with the services our digital teams can provide , we believe that cloud computing and Software-as-a-Service apps enable and empower the client/agency relationship, letting us work across borders (and frequently across continents) whatever the device or time zone. Content Marketing Working with a content marketing agency

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Stripped bare: The content marketing secrets to know — before you sign up an agency

Tomorrow People

Stop flirting with your content marketing agency — build a loving relationship with them and get the most out of your marketing investment in our new 10-part blog series. In our new 10-part series, we’re going to pull back the curtains on the client-agency relationship, showing you how to get the most out of your content marketing agency spend. Let’s start with secret number 1: How to manage the content marketing agency relationship.

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The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. The era of agency specialization is well and truly upon us. One byproduct of agency specialization is a loss of geographic proximity.

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Agency Growth Isn't Just About Your Agency Anymore

Hubspot

For agencies, this ruthless mentality comes at the expense of your clients. Focusing only on increasing numbers lends itself to agencies who make short-term decisions that sacrifice long-term client relationships, trust, and success. We believe there’s a better way to grow your agency.

7 Tips for Nailing Your Agency’s Next RFP

Hatchbuck

Let’s look at seven tips for agency proposal creation that’ll help you nail your next RFP. It may be nearly a reflex to hype up your agency in your proposal — sharing every award, testimonial, and data point that supports how awesome you are. Agencies

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Client and Content Agency Share Insider Tips to Successful Relationship

Content Marketing Institute

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership.

Rating Your Agency: The B2B Agency Scorecard

Bulldog Solutions

Who is the "Best B2B Agency"? But even then, assessing the qualifications of an agency partner isn't easy - especially in the vetting phases. Each agency tends to present differently and emphasize different attributes. That depends on what you're looking for.

How to Collaborate with Freelancers, Contractors and Agencies in DivvyHQ

DivvyHQ

Unless you work at a very large business (and even then in many cases), there’s a good chance you’re enlisting freelancers, contractors or agencies to fulfill some of these key roles.

How to work with a content marketing agency on creative design

Tomorrow People

Once you find your purpose (s), most content marketing agencies use image boards to clarify in our minds what’s hard to put into words. Feel free to converse with us on any aspect of any design we create for your content marketing strategy — but to get the most from us (or any other content marketing agency), use the five principles above to start that conversation. Content Marketing Working with a content marketing agencyTop content creators aren’t just wordsmiths.

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5 Top Agency Blogs You Should Be Reading

Hatchbuck

One great way to learn is by following the blogs put out by major agencies and content creators. We’ve handpicked five that we think deserve a place on your reading list as you work to grow your agency in 2019. If you want a glimpse at a new type of agency, check out Croud’s blog.

How to Find the Content Marketing Agency To Seriously Grow Your Business

Marketing Insider Group

Are you trying to find Content Marketing Agency to help you grow your business? The post How to Find the Content Marketing Agency To Seriously Grow Your Business appeared first on Marketing Insider Group. Of course you are (or you should be) ??

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War and peace — managing the agency-client content marketing relationship

Tomorrow People

Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. An agency they can rely on during the tough times, as well as the good. An agency they can build an enduring relationship with. Marketing consultancy R3 recently put the industry average for the length of a client-agency relationship at just 3.2 Do all parties have the right knowledge to embark on an agency relationship?

How to manage the account relationship with your content marketing agency

Tomorrow People

Working with a content marketing agency is great but, suffice to say, it takes some managing. Discover the five key elements of account management that will ensure your agency move mountains for you in return. If you were to write up a list of content marketing agencies, you could identify the bad apples by their account management — in the worst agencies it’s more bag carrier than strategic asset. It’s the same in client-agency relationships.

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3 Red flags to identify unsavory SEO agencies

Biznology

Unscrupulous SEO agencies do exist, but if you keep an eye out for these red flags you can quickly weed out these types of companies. You should look for a lack of transparency when evaluating an SEO agency – this is a major red flag. Ask them about how the agency reported results.

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How to Do Guerrilla Marketing Like an Agency Pro

Marketing Insider Group

The post How to Do Guerrilla Marketing Like an Agency Pro appeared first on Marketing Insider Group. Guerrilla marketing is no cake walk.

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How to White Label Marketing Tools for Your Agency Use

ClearVoice

To white label marketing tools that make your agency look bigger and more professional than the competition, look for marketing solutions that allow you to fully brand the tool as your own, from visual appearance down to domain; to manage billing and support; and to send emails from your own domain.

Why Publishers Are a Huge Threat to Ad Agencies

Contently

Back in the days of Mad Men , agencies were bulletproof institutions. But once the digital revolution hit a few decades ago, the traditional agency model splintered into an array of concentrated niches. Agencies like R/GA and 360i used to rely on their digital fluency to win work.

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In addition, 81 percent of respondents feel as if their agency is poised to hire a professional with ABM experience within the next year.

How to work with a content marketing agency to create kick-ass content

Tomorrow People

The way to get great work from your agency? The whole point of using an agency is that it allows for objectivity — which will help your content marketing reach a broader audience. So once you’re confident your agency understands the brief, let them take your content where it needs to go — with a critical eye of how it compares to your competitors. But if you’re changing it to “how I’d have said it”, you’re losing the value your agency provides.

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