Stop Asking Your Marketing Agency for Client References

The Point

As one of the principals at a B2B marketing agency , I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of selecting (who have we not asked recently?), Most agencies (ours included) provide their client list online for all to see.

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Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. In this Episode: How digital agencies have changed over last 5-10 years.

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Many Agencies Do Content Marketing – But Do They Really?

Marketing Insider Group

A few weeks back a fellow marketer responded to a question and the name of the agency in her email signature caught my eye, so I visited her site find out exactly what they do. The post Many Agencies Do Content Marketing – But Do They Really?

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Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

The Point

Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise.

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How To Select The Right Content Marketing Agency

Marketing Insider Group

The post How To Select The Right Content Marketing Agency appeared first on Marketing Insider Group. The foundation of a strong content marketing strategy is quality content. You need brilliant content to actually achieve results from your well-thought out strategy.

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How agency technology can support your content marketing journey

Tomorrow People

Great agencies use the latest content marketing tools and technology to strengthen your partnership and establish high-performing strategies. Along with the services our digital teams can provide , we believe that cloud computing and Software-as-a-Service apps enable and empower the client/agency relationship, letting us work across borders (and frequently across continents) whatever the device or time zone. Content Marketing Working with a content marketing agency

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How to work with a content marketing agency on creative design

Tomorrow People

Once you find your purpose (s), most content marketing agencies use image boards to clarify in our minds what’s hard to put into words. Feel free to converse with us on any aspect of any design we create for your content marketing strategy — but to get the most from us (or any other content marketing agency), use the five principles above to start that conversation. Content Marketing Working with a content marketing agencyTop content creators aren’t just wordsmiths.

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Stripped bare: The content marketing secrets to know — before you sign up an agency

Tomorrow People

Stop flirting with your content marketing agency — build a loving relationship with them and get the most out of your marketing investment in our new 10-part blog series. In our new 10-part series, we’re going to pull back the curtains on the client-agency relationship, showing you how to get the most out of your content marketing agency spend. Let’s start with secret number 1: How to manage the content marketing agency relationship.

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Agencies Have a Morale Problem

Contently

Like most industries, the agency world is in an intense period of transition. As competition heats up from media and tech companies, and brands turn to in-house teams , agencies are being forced to evolve or die. That pressure has had detrimental effects on agency employees.

Agency 101

How to Do Guerrilla Marketing Like an Agency Pro

Marketing Insider Group

The post How to Do Guerrilla Marketing Like an Agency Pro appeared first on Marketing Insider Group. Guerrilla marketing is no cake walk.

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How to manage the account relationship with your content marketing agency

Tomorrow People

Working with a content marketing agency is great but, suffice to say, it takes some managing. Discover the five key elements of account management that will ensure your agency move mountains for you in return. If you were to write up a list of content marketing agencies, you could identify the bad apples by their account management — in the worst agencies it’s more bag carrier than strategic asset. It’s the same in client-agency relationships.

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Are Agencies the Future of Marketing Automation?

The Point

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises.

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The Importance of Market Attribution for Agencies

ActiveDEMAND

Why Agencies Need Market Attribution. Attribution is a vital part of any digital marketing agency’s planning strategy because marketing attribution highlights which marketing efforts are working and the cost in relation to the result.

How to work with a content marketing agency to create kick-ass content

Tomorrow People

The way to get great work from your agency? The whole point of using an agency is that it allows for objectivity — which will help your content marketing reach a broader audience. So once you’re confident your agency understands the brief, let them take your content where it needs to go — with a critical eye of how it compares to your competitors. But if you’re changing it to “how I’d have said it”, you’re losing the value your agency provides.

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War and peace — managing the agency-client content marketing relationship

Tomorrow People

Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. An agency they can rely on during the tough times, as well as the good. An agency they can build an enduring relationship with. Marketing consultancy R3 recently put the industry average for the length of a client-agency relationship at just 3.2 Do all parties have the right knowledge to embark on an agency relationship?

5 Mistakes That Will Bankrupt Your Agency

Hubspot

These days, agencies tend to get caught up in near-constant talk of creativity, innovation, and disruption. That’s why it’s crucial to avoid certain catastrophic mistakes agencies make every day. Even smart agency owners make some of these painful mistakes.

The Best Advice for Agencies in 2018: 15 Experts Weigh In

Hubspot

Running an agency is hard. We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series. The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space.

FAQs: The good the bad and the ugly of working with a content marketing agency

Tomorrow People

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. We’re nearly at the end of this walkthrough in making your client/agency relationship a match made in heaven. So this instalment pulls it all together, with a short FAQ of the most common bugbears and successes a client/agency relationship goes through. Things that drive content marketing agencies crazy.

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Are Agencies missing the inbound opportunity?

Hubspot

What Kristian Gough, Managing Partner of Incite New Business , a sales and marketing consultancy for marketing agencies, brought to light in his talk was that this situation needs to change, and change quickly. 50% of agency selection searches involve online research.

Smart Agencies are Investing in Technology

ActiveDEMAND

Investing in Technology for Smart Agencies. According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. Smart Agencies are Investing in Technology.

The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. The era of agency specialization is well and truly upon us. One byproduct of agency specialization is a loss of geographic proximity.

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What Makes Agency Millennials Different? [New Data]

Hubspot

It goes without saying that employees are the lifeblood of any marketing agency. They bring the talent needed to fulfill your agency's strategic and creative commitments to clients, and they represent the first line both in new business development and in client service and satisfaction.

Why Consider Hiring an Outside Marketing Agency?

BOP Design

Hiring an outside B2B marketing agency comes at a cost, but can provide a significant value. In most cases, the value of working with an outside agency greatly exceeds any monthly retainer fees. Wait, hiring an outside agency means cost savings?

20 Creative Agencies You Should Follow on Instagram

Hubspot

Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. A must-follow if you want a glimpse of what life is like at a top agency. 8) Agency V CPH: @agencyvcph.

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10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies

Marketing Insider Group

Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform well in search generate more traffic and sales.

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The Secret to a Healthy Client-Agency Relationship

Spiralytics

When it comes to maximizing the ROI from your marketing agency, it pays to have a good client-agency relationship. Digital Marketing Outsourcing Marketing Agency

Display Advertising Is Broken Says Agency CEO

Marketing Insider Group

The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group. 22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. A ComScore study found that 10% of US consumers are already using ad blocking.

What Does the Future Hold For Agencies and Marketers?

Modern Marketing

If the past is any indication there is change in the future for agencies and marketers. “As the changing nature of marketing impacts product development, sales and company culture, closer collaboration between brands and agencies is becoming more important than ever.”

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B2B Marketing Agencies: How to Choose the Best Fit

BOP Design

Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives. Are All B2B Marketing Agencies Are Created Equal?

How the Best B2B Client & Agency Teams Implement Successful Marketing Campaigns

Tomorrow People

Discover 5 best practices for clients and agencies working together to implement successful B2B marketing campaigns. b2b promotional campaigns

Why Publishers Are a Huge Threat to Ad Agencies

Contently

Back in the days of Mad Men , agencies were bulletproof institutions. But once the digital revolution hit a few decades ago, the traditional agency model splintered into an array of concentrated niches. Agencies like R/GA and 360i used to rely on their digital fluency to win work.

One Question to Ask When Selecting a B2B Marketing Agency

The Mx Group

Over the last 25 years, I’ve seen companies go through countless scenarios when selecting a B2B marketing agency — from detailed RFPs to chance meetings at networking events. Because the answer will reveal a great deal about how the agency approaches B2B marketing.

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Work with a content marketing agency to build competitive advantage and differentiate in your industry.

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3 Red flags to identify unsavory SEO agencies

Biznology

Unscrupulous SEO agencies do exist, but if you keep an eye out for these red flags you can quickly weed out these types of companies. You should look for a lack of transparency when evaluating an SEO agency – this is a major red flag. Ask them about how the agency reported results.

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Why Agencies Need to Take Transparency More Seriously

Hubspot

They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices. Among other things, some of its agencies were receiving kickbacks from media companies. Agency Kickbacks. Marketing Agency

6 Client Acquisition Tips for Agencies

Sharpspring

It was more about pitching the agency than pitching the skill set and results. We’re not in the market for a new agency to work with.” By tracking everything you do in a CRM , you’ll have the ammunition you need to say: “OK great, we’re not here to pitch an agency relationship.

9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. This kind of success continues to fuel me in my mission to help agencies grow their recurring revenue.

Video Marketing Tips for Agencies

Sharpspring

In this issue of Agency Perspectives by Travis Simpson of Symbolscape Media , you’ll learn how to improve your content to engage with your contacts. 91% of B2B marketers now consciously deploy content marketing as a major part of their overall marketing strategy. – Content Marketing Institute. Content marketing has become ubiquitous with B2B marketers, but now the problem is standing out. How can marketers adjust their strategy to cut through the noise and boost engagement?

Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

Unfortunately, many enterprising agencies continue to waste money, time, and effort on traditional marketing pathways. Blue ocean opportunities abound for any agency that focuses on what consumers desire: advice, information, stories, and sometimes entertainment. Marketing Agency

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15 of the Coolest Agency Offices We've Ever Seen

Hubspot

To showcase how marketing and advertising agencies around the world are accommodating their teams, we've compiled a list of 15 amazing offices. 15 Examples of Cool Agency Offices. The agency's 11,000 square foot space is set up without permanent desks for employees.

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