Stop Asking Your Marketing Agency for Client References

The Point

As one of the principals at a B2B marketing agency , I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of selecting (who have we not asked recently?), Most agencies (ours included) provide their client list online for all to see.

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Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. In this Episode: How digital agencies have changed over last 5-10 years.

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How To Select The Right Content Marketing Agency

Marketing Insider Group

The post How To Select The Right Content Marketing Agency appeared first on Marketing Insider Group. The foundation of a strong content marketing strategy is quality content. You need brilliant content to actually achieve results from your well-thought out strategy.

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Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

The Point

Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise.

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Many Agencies Do Content Marketing – But Do They Really?

Marketing Insider Group

A few weeks back a fellow marketer responded to a question and the name of the agency in her email signature caught my eye, so I visited her site find out exactly what they do. The post Many Agencies Do Content Marketing – But Do They Really?

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Is Technology Making Marketing Agencies Obsolete?

The Point

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? It’s not enough for agencies to simply know how to use systems like marketing automation.

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How agency technology can support your content marketing journey

Tomorrow People

Great agencies use the latest content marketing tools and technology to strengthen your partnership and establish high-performing strategies. Along with the services our digital teams can provide , we believe that cloud computing and Software-as-a-Service apps enable and empower the client/agency relationship, letting us work across borders (and frequently across continents) whatever the device or time zone. Content Marketing Working with a content marketing agency

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Stripped bare: The content marketing secrets to know — before you sign up an agency

Tomorrow People

Stop flirting with your content marketing agency — build a loving relationship with them and get the most out of your marketing investment in our new 10-part blog series. In our new 10-part series, we’re going to pull back the curtains on the client-agency relationship, showing you how to get the most out of your content marketing agency spend. Let’s start with secret number 1: How to manage the content marketing agency relationship.

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How to work with a content marketing agency on creative design

Tomorrow People

Once you find your purpose (s), most content marketing agencies use image boards to clarify in our minds what’s hard to put into words. Feel free to converse with us on any aspect of any design we create for your content marketing strategy — but to get the most from us (or any other content marketing agency), use the five principles above to start that conversation. Content Marketing Working with a content marketing agencyTop content creators aren’t just wordsmiths.

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How to manage the account relationship with your content marketing agency

Tomorrow People

Working with a content marketing agency is great but, suffice to say, it takes some managing. Discover the five key elements of account management that will ensure your agency move mountains for you in return. If you were to write up a list of content marketing agencies, you could identify the bad apples by their account management — in the worst agencies it’s more bag carrier than strategic asset. It’s the same in client-agency relationships.

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War and peace — managing the agency-client content marketing relationship

Tomorrow People

Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. An agency they can rely on during the tough times, as well as the good. An agency they can build an enduring relationship with. Marketing consultancy R3 recently put the industry average for the length of a client-agency relationship at just 3.2 Do all parties have the right knowledge to embark on an agency relationship?

How to work with a content marketing agency to create kick-ass content

Tomorrow People

The way to get great work from your agency? The whole point of using an agency is that it allows for objectivity — which will help your content marketing reach a broader audience. So once you’re confident your agency understands the brief, let them take your content where it needs to go — with a critical eye of how it compares to your competitors. But if you’re changing it to “how I’d have said it”, you’re losing the value your agency provides.

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How to Do Guerrilla Marketing Like an Agency Pro

Marketing Insider Group

The post How to Do Guerrilla Marketing Like an Agency Pro appeared first on Marketing Insider Group. Guerrilla marketing is no cake walk.

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Are Agencies the Future of Marketing Automation?

The Point

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises.

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Why Publishers Are a Huge Threat to Ad Agencies

Contently

Back in the days of Mad Men , agencies were bulletproof institutions. But once the digital revolution hit a few decades ago, the traditional agency model splintered into an array of concentrated niches. Agencies like R/GA and 360i used to rely on their digital fluency to win work.

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ). I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. The average agency turnover is £4.08 These can be used to see where your agency sits relative to the rest of the agency population. 1st 25% of agencies) turnover up to £1.3

The Importance of Market Attribution for Agencies

ActiveDEMAND

Why Agencies Need Market Attribution. Attribution is a vital part of any digital marketing agency’s planning strategy because marketing attribution highlights which marketing efforts are working and the cost in relation to the result.

Are B2B agencies adapting quickly enough?

The B2B Research Blog

Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. So why are these agencies struggling? Three years ago 40 agencies featured in the league table, now there are 70.

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FAQs: The good the bad and the ugly of working with a content marketing agency

Tomorrow People

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. We’re nearly at the end of this walkthrough in making your client/agency relationship a match made in heaven. So this instalment pulls it all together, with a short FAQ of the most common bugbears and successes a client/agency relationship goes through. Things that drive content marketing agencies crazy.

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Quiz: Are These Agency Names Real or Fake?

Contently

Can you pick out the actual agency names from the BS we came up with in Slack? The post Quiz: Are These Agency Names Real or Fake? Media agency quizappeared first on The Content Strategist.

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Why Consider Hiring an Outside Marketing Agency?

BOP Design

Hiring an outside B2B marketing agency comes at a cost, but can provide a significant value. In most cases, the value of working with an outside agency greatly exceeds any monthly retainer fees. Wait, hiring an outside agency means cost savings?

How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. You want a long-term relationship with this agency. We've got you covered with key pointers to ensure you pick the right agency. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency.

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The Secret to a Healthy Client-Agency Relationship

Spiralytics

When it comes to maximizing the ROI from your marketing agency, it pays to have a good client-agency relationship. Digital Marketing Outsourcing Marketing Agency

Clients Long for Brave Agencies: 3 Fears to Conquer

Modern B2B Marketing

Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most agencies stumble a bit. That often leads to an agency scrambling to take on new clients, regardless of their suitability.

B2B marketing agencies optimistic about BREXIT

The B2B Research Blog

I’ve been rummaging around the data underpinning this year’s B2B Agencies Benchmarking Report and was pleased to see how healthy the agency community is. Ask agency leaders (we spoke to 75 of them from the UK’s leading players) about their commercial performance in 2016 and the response is overwhelmingly positive. 85% of agencies have grown revenues year-on-year, with an average increase in Gross Income of 9% and an average rise of 31% in Net Profit.

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How the Best B2B Client & Agency Teams Implement Successful Marketing Campaigns

Tomorrow People

Discover 5 best practices for clients and agencies working together to implement successful B2B marketing campaigns. b2b promotional campaigns

The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. The era of agency specialization is well and truly upon us. One byproduct of agency specialization is a loss of geographic proximity.

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B2B Marketing Agencies: How to Choose the Best Fit

BOP Design

Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives. Are All B2B Marketing Agencies Are Created Equal?

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Work with a content marketing agency to build competitive advantage and differentiate in your industry.

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Smart Agencies are Investing in Technology

ActiveDEMAND

Investing in Technology for Smart Agencies. According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. Smart Agencies are Investing in Technology.

One Question to Ask When Selecting a B2B Marketing Agency

The Mx Group

Over the last 25 years, I’ve seen companies go through countless scenarios when selecting a B2B marketing agency — from detailed RFPs to chance meetings at networking events. Because the answer will reveal a great deal about how the agency approaches B2B marketing.

Why Agencies Aren’t the Answer for Content Marketing

Contently

According to a new report by the Association of National Advertisers, your ad agency is probably run by the owner of Cancun Taxi Especial. In other words, many ad agencies are in the kickback game. So for decades, they’ve hired ad agencies to do those things for them.

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10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies

Marketing Insider Group

Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform well in search generate more traffic and sales.

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Display Advertising Is Broken Says Agency CEO

Marketing Insider Group

The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group. 22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. A ComScore study found that 10% of US consumers are already using ad blocking.

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In addition, 81 percent of respondents feel as if their agency is poised to hire a professional with ABM experience within the next year.

3 Red flags to identify unsavory SEO agencies

Biznology

Unscrupulous SEO agencies do exist, but if you keep an eye out for these red flags you can quickly weed out these types of companies. You should look for a lack of transparency when evaluating an SEO agency – this is a major red flag. Ask them about how the agency reported results.

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Top Technology Marketing Agency

KEO Marketing

If you run a technology company, and you want to ensure that you will accomplish your revenue goals, you need to hire a technology marketing agency that knows how to ensure business growth in your competitive industry. KEO Marketing: A Top Technology Marketing Agency .

Evaluating Marketing Agencies

Fathom

agency (n.): Does your in-house marketing work with an agency? How well does this agency do business on your behalf? How do you even begin to evaluate an agency ? The best agencies make your business their business, and they take personally the results of their work.

6 Client Acquisition Tips for Agencies

Sharpspring

It was more about pitching the agency than pitching the skill set and results. We’re not in the market for a new agency to work with.” By tracking everything you do in a CRM , you’ll have the ammunition you need to say: “OK great, we’re not here to pitch an agency relationship.

An Inbound Marketing Internship: One Year At A Digital Agency

Strategic-IC

Executing a variety of Facebook ad campaigns for both clients and the agency. Creating monthly/weekly campaign reports for both clients and the agency. Ettie Greenwood took a one-year internship with us at Strategic IC, to learn as much as she could about digital marketing while on a placement as a part of her degree. So what did she learn? What did you learn during your Marketing Internship with Strategic IC?