ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Up your digital PR strategy to get quotes in articles on high-quality sites, etc. What is off-page optimization?

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Bannerflow

APRIL 25, 2022

These campaigns often involve several uploads or posts and deliver targeted advertorial content to your audience. Perhaps an honest mistake, but one that highlights the importance of quality checks before pressing ‘submit’ on any of your social media campaigns. . Want our latest articles in your inbox? Subscribe today!

Social Media 52

Social Media Advertisements Advertising Campaigns 52

B2B Memes

MARCH 12, 2010

In an article on eMedia Vitals this week, Sean Blanda details his experiences on “ Demand Media’s Content Assembly Line.” No one expects the model to produce long, insightful articles—feature writers, columnists, and essayists can rest easy. The challenge for editors is not to eliminate such content, but to manage it effectively.

Demand 100

Demand Advertorials Media Content 100

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. The press release was a good first step, but the company still needs to exercise caution.

Promotion 48

Promotion Advertisements Advertising Advertorials 48

Outbrain

FEBRUARY 4, 2019

Here are some examples: website pages, landing pages , blog posts, videos, webinars or podcasts , quizzes, games, earned press, or any other content that will engage your audience and achieve your advertising goals. Your page may also be required to have “Advertorial” disclosure. There must be a Contact section.

Campaigns 32

Campaigns Guidelines Advertorials Privacy Policies 32

accelerate agency

MARCH 7, 2024

Google detail more information within their Spam Policies page: Site reputation abuse is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate search rankings by taking advantage of the first-party site’s ranking signals.

Paid Search Agency 52

Paid Search Agency Lead Ranking Advertorials Lead Scoring 52

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is defined as a branded, consumer-facing article that is distributed to a network of print and online news publishers.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

ClearVoice

MARCH 8, 2019

My empire as an inspiring and invigorating mix of multimedia projects for both local publications in Park City as well as regular articles for New York-based websites,” she described. I suddenly found myself writing press releases , copy for advertorials, proposals and more.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Online Marketing Institute

JUNE 15, 2009

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. This article is perfect for my quest.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Brandpoint

FEBRUARY 24, 2019

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers.

Advertising Agencies 122

Advertising Agencies Paid Search Agency PR Distribution 122

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Time to Kill the Press Release? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. June 8, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

QuanticMind

MAY 30, 2023

So for example, if we're talking about something like an article that's written by a publisher, and it's clearly written for a publisher audience, you can take the points from the article at face value, or you could look at it from an advertiser's or DSP’s perspective. From there, I only read the articles that I flagged as interesting.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Hubspot

APRIL 26, 2015

2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). The use of advertorials is categorized as an all-too-common link scheme, and since you are paying for it, you run the risk of being penalized. 3) Linkable Content.

Advertorials 28

Advertorials Ad Building Guidelines Lead Scoring 28

B2B Marketing Zone Posts

AUGUST 3, 2010

3 Great B2B Demand Gen Articles from Last Week - Smashmouth Marketing , July 29, 2010 It’s amazing that there’s so much great content out there surrounding demand generation and B2B sales and marketing! Time to Kill the Press Release? Advertorial (4). Name your blog. Who would want to be a publisher today?

Ning 40

Ning Paid Content Facebook Sales Management 40

Brandpoint

AUGUST 9, 2018

Negative press has also been turbocharged by the internet. Several decades ago, an unflattering article printed in a periodical would have been forgotten about as soon as the next issue hit newsstands. Today, articles are curated in Google’s infinite index and consumers can find them with a few keystrokes. Be transparent.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Martech Advisor

JANUARY 7, 2020

In this article, we cover what paid media is, the types of paid media models, channels, and creatives, and the process of gaining paid media, with examples. This includes press mentions, social media recognition, content contributions by influencers, search rankings achieved through search engine optimization (SEO), etc. Paid Media.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Hubspot

MAY 1, 2020

For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. Alternatively, you can write a guest post or advertorial for another publication. An advertorial is basically the paid version of a guest post. Partner with influencers.

Paid Content 101

Paid Content Traffic Advertorials Paid Search Agency 101

Convince & Convert

DECEMBER 30, 2015

The CoSchedule content marketing blog uses tons of illustrations to illustrate the main points of our articles. While news and press releases themselves are targeted more at journalists and editors who write publications your audience loves to read, the idea here is to get coverage in influential publications to reach your audience.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

The CoSchedule content marketing blog uses tons of illustrations to illustrate the main points of our articles. While news and press releases themselves are targeted more at journalists and editors who write publications your audience loves to read, the idea here is to get coverage in influential publications to reach your audience.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168