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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. PPC Plan Template.

PPC 101
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How to Find Competitor’s Keywords with SpyFu

Directive Agency

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. But our team’s favorite PPC competitive analysis tool is the site SpyFu.

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How to Find Competitor’s Keywords with SpyFu

Directive Agency

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. But our team’s favorite PPC competitive analysis tool is the site SpyFu.

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Our Top 9 PPC Predictions for 2019

QuanticMind

If you’re wondering what new digital advertising opportunities to watch in the New Year, here are our Top 9 PPC predictions for 2019. . More advertisers will start using Bing PPC. Back when Bing first started developing PPC advertising capabilities, the company created a platform completely unique from that of Google’s.

PPC 40
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12 Effective Strategies for Improving B2B Lead Quality

Binary Demand

Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. To keep the unqualified leads off the sales funnel, you can enhance the quality of existing leads and disqualify unsuitable leads. How to improve lead quality?” is the question many marketers ask.

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Six Videos Every SaaS Company Needs

Golden Spiral

Whatever the reason, here at Golden Spiral , we encourage B2B tech companies to embrace the power of video and use it to fuel their funnel, nurture leads , earn more conversions, and close more sales. The prime location for your company video is on your “About Us” page, and it could also be added to your “Careers” page.

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. Call Tracking Software FAQ Q: How does call tracking work?