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Stop the random tactics and optimize your demand gen

Rev

This new normal forces demand gen teams to operate as lean as possible—and the high-performing ones are claiming this opportunity to improve. What can we make more efficient? This reality has generated what Howard refers to as more sales-oriented tactics. Where can you find the active buyers? How can you accelerate the pipeline?

Demand 60
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7 ways to increase marketing ROI by combining creativity and data

Bannerflow

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. It symbolises that perfect harmony between advertising activity and that elusive sale. The impact of branding and moment marketing on sales. In-house efficiency. Yet, how to achieve that perfect ROI?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. And we’ve got examples. What Is A BASHO Email?

Outreach 113
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Marketer Showcase: Carolina Alves of Aggreko

NetLine

Each of them faces different challenges and opportunities. The company as a whole is sector-focused, from the sales and operational teams to the marketing team itself. NetLine is a crucial tool for our middle of the funnel types of content – which means more in-depth pieces, that are gated and supposed to work as a SQL magnet.

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Sales Pipeline Radio, Episode 213: Q & A with Tim Riesterer @TRiesterer

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Conversations in marketing, conversations and sales.

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

One of the most important aspects of your CRM that require constant upkeep is your deal pipeline. The more control and visibility you have of your sales pipeline, the more revenue you’ll bring in. HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement.